skip to content

Watch

← Volver a ideas

¿Los influencers son una moda o han venido para quedarse?

por Jordi Urbea

Las estrellas surgidas del mundo digital, conocidas como influencers, pueden llegar a cobrar 500.000 dólares por una foto colgada en las redes sociales. Se estima que, en la actualidad, el marketing de "influencers" puede llegar a mover 8.000 millones de euros. Reflexionando sobre el auge experimentado por ese tipo de líderes de opinión, Jordi Urbea, Senior Vicepresident de Ogilvy Spain y CEO de Ogilvy Barcelona, participa en el programa 'Revolució 4.0' de TV3.

Jordi Urbea, Senior Vicepresident de Ogilvy Spain y CEO de Ogilvy Barcelona

In order to interact with this feature, you must turn on Functional Cookies. Change your cookie preference below, and Click here to read more about how we use cookies.

Off

Ideas

  • Search

no title
Subscribe to stay up to date with our latest thinking

You can download this content and subscribe to stay up to date on how brands can make an impact in today’s fast-moving world by filling out the information on this page.

Pop-ups must be enabled in your browser settings.

David Ogilvy founded our company to be the teaching hospital of advertising. We continue that legacy by providing unmatched insights into how brands can make an impact in today's fast-moving world. Subscribe to receive our latest thinking directly to your inbox.

Please enter your email address to access this content.

Pop-ups must be enabled in your browser settings.

Please read our Privacy Policy to see how we use your personal information.

In order to interact with this feature, you must turn on Functional Cookies. Change your cookie preference below, and Click here to read more about how we use cookies.

Off