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¿Cómo se ha reinventado la publicidad tras la pandemia?

por Jordi Urbea

 Jordi Urbea, Senior Vicepresident de Ogilvy Spain y CEO de Ogilvy Barcelona, cuenta cómo los anuncios se han reinventado y adaptado a la pandemia de la Covid-19, quitando la parte más creativa y aprovechando al máximo la tecnología. En el programa 'Tot es Mou' de Tv3, Urbea asegura que "las marcas han decidido acercarse al consumidor como no lo habían hecho hasta ahora", y añade que "a nivel creativo, las agencias han buscado por qué hay que quedarse en casa".

Jordi Urbea, Senior Vicepresident de Ogilvy Spain y CEO de Ogilvy Barcelona

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