News
← Back to IdeasOgilvy and SunExpress take off together
Frankfurt, 22. February 2024 – The German Ogilvy Group continues to take off. With SunExpress Airlines, the creative company has now announced its third new client in 2024. After winning the pitch, Ogilvy has been responsible for international brand communication for SunExpress since 1. February.
Benedikt Sieweke, Chief Marketing Officer of SunExpress Airlines, is looking forward to the collaboration: “The Ogilvy team has convinced us strategically and creatively, in particular through the seamless further development of our previous lead campaign. This allows us to further develop the potential we have already created in a targeted manner. In Ogilvy, we have found a strong creative partner for our 360° marketing communication in all our markets.”
This conviction is well founded, as the pitch comprised a real task. “This required a special dedication in the entire pitch, which in turn gave our creative teams additional motivation,” says Siyamak Jung, Chief Creative Officer at Ogilvy Frankfurt, about the selection process.
The communication measures will start successively from the end of March. It will start with out-of-home media in German-speaking countries, the United Kingdom and Turkey. There will also be a new TV commercial in Germany. Further formats and communication highlights are to follow within the scope of 360° communication. After around four years, Ogilvy replaces Philipp and Keuntje as lead agency.
SunExpress Airlines was founded in 1989 as a joint venture between Lufthansa and Turkish Airlines and is the tourism ambassador for Turkey and Europe with more than 30 years of experience and know-how in the vacation flight business. SunExpress flies over 175 routes to 30 countries and carries more than 11 million passengers annually. With headquarters in Antalya and Frankfurt and bases in Izmir and Ankara, SunExpress employs more than 3,500 people and has a fleet of 66 aircraft. For more information about SunExpress, please visit www.SunExpress.com.
Ogilvy press office
Ogilvy GmbH, Darmstaedter Landstrasse 112, 60598 Frankfurt
Telephone: 069 9622 500 23 | presse@ogilvy.com | LinkedIn: Ogilvy Germany