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← Back to IdeasINGO Hamburg becomes lead agency for Schwartau
Hamburg, 17. January 2024 – The creative agency INGO Hamburg has prevailed in a multi-stage pitch conducted by Cherrypicker for the Schwartau brand. The creative mandate includes the two successful brands Corny muesli bars and Samt jams on the national and international levels. For this client, INGO Hamburg is working closely with colleagues from Social.Lab and Ogilvy Germany.
“We at INGO Hamburg are delighted to be able to accompany the two innovative market leaders Corny and Samt into the future in terms of communication,” says Tobias Ahrens, Global Chief Creative Officer at INGO The Agency.
The tasks for the team around Frank Tavidde, Zuzana Kabelkova (strategy), Yolantha Jürgens (consulting) and Tobias Ahrens (creation) for Corny include 360-degree campaign support, always-on social media activities and performance marketing. As Corny’s new lead agency, INGO is also responsible for the brand strategy and repositioning. Multi-channel campaigns are primarily planned for the Samt brand, including a campaign for Samt Weniger Zucker, which will go live in February 2024.
Bjarne Fahl, Brand Communication Manager at SCHWARTAUER WERKE: “We were impressed by the strategic approach, the creative standards and the team spirit at INGO Hamburg. We are looking forward to an exciting and successful collaboration.”
SCHWARTAUER WERKE is an established German company specializing in the production of high-quality jams, marmalades, fruit preparations, muesli bars and other food products. The company is based in Bad Schwartau, Schleswig-Holstein, and was founded in 1899. The main business area is the production of jams and marmalades, which are sold under the Schwartau brand. The Corny brand is primarily known for muesli bars and snacks, while Samt stands for high-quality fruit spreads.
Press contact
INGO Hamburg GmbH
Kaiser-Wilhelm-Strasse 81
20355 Hamburg
Germany
Telephone: +49 171 854 07 08
Mail: tobias.ahrens@ingohamburg.com