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← Back to IdeasBack Market relies on Social.Lab for its German brand turbo
Berlin, 4. March 2025 – Back Market has brought Social.Lab on board to take its brand presence in the important German market to a new level. The partnership between the leading online marketplace for refurbished electronics and the social media experts at Ogilvy Group Germany promises an innovative social media strategy based on local relevance and sustainable customer loyalty.
“We are convinced that Social.Lab is the right partner to achieve our goals in Germany,” says Joy Howard, Chief Marketing Officer of Back Market. “Their strategic expertise in social media marketing, their ability to scale strategies internationally, and their fresh, creative approaches will help us strengthen our brand and effectively engage our target audience.” Social.Lab will support Back Market in the areas of social media, classic and potentially influencer marketing.
Back Market 2025 is investing more in brand development in Germany, particularly in the social media sector. In addition to the previous focus on closing sales, a clear brand profile is to be established in order to resonate with German consumers.
Social.Lab will develop a German “tone of voice” with locally relevant insights, adapt international campaigns for the German market, design local campaigns and manage the German corporate channels on Instagram and YouTube. In addition, the agency will support the strategic development of the brand presence and content development.
The collaboration aims to significantly increase Back Market’s brand presence and loyalty in Germany. Social.Lab will develop creative and data-driven social media strategies that not only increase brand awareness, but also sustainably promote customer loyalty.
"We are thrilled to support Back Market in further strengthening their brand in Germany and convincingly addressing their target group. Our focus is on developing creative and data-driven social media strategies that not only increase brand awareness, but also sustainably promote customer loyalty," says Christian Rottmann, Head of Operations at Social.Lab.
On Back Market
Launched in 2014 by Thibaud Hug de Larauze, Quentin Le Brouster, and Vianney Vaute, Back Market is a leading marketplace in Refurbished technology. The company brings high-quality professionally refurbished electronic devices and appliances to customers in 17 countries including the US, France, Germany, the United Kingdom, Spain, Japan, and has offices located in New York, Tokyo, Paris, Berlin, Barcelona, and Bordeaux.
Ogilvy press office
Ogilvy GmbH, Darmstädter Landstrasse 112, 60598 Frankfurt, Germany
Phone: +49 69 9622 500 23 | presse@ogilvy.com | LinkedIn: Ogilvy Group Germany