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← Back to IdeasOgilvy takes over the public relations account of Germany’s most successful sparkling wine brand.
Duesseldorf, 13. August 2024 – Ogilvy has been the brand and lead agency for Rotkäppchen-Mumm Sektkellereien since 2013 and has played a key role in shaping the Rotkäppchen brand. Now the agency group is also taking over communications consulting for Germany's most successful sparkling wine brand. Ogilvy's public relations team has been supporting Rotkäppchen with its expertise in product and brand PR since May.
"For generations, Rotkäppchen has been synonymous with moments of enjoyment that connect people and inspire a wide audience," said Katja Berghoff, Managing Director of Ogilvy Public Relations. "We are delighted to be able to accompany the success story of this strong love brand in the PR sector. With creative approaches, we will make the brand even more tangible and thus strengthen the emotional bond with the target group."
Stephanie Schieszl, Marketing Director at Rotkäppchen-Mumm, added: "The closer collaboration with Ogilvy is an important step towards making our brand communication even more effective - also for our teams. By focusing our activities under one roof, we are creating valuable synergies, simplifying the exchange of information and thus strengthening our brand management in an increasingly complex communications environment."
Ogilvy has established Rotkäppchen as a modern love brand over the past few years together with the Rotkäppchen-Mumm marketing team and created the brand claim "The moment is you!". Numerous successful brand and product campaigns have been created under this umbrella, including the "Sending closeness" campaign during the Covid lockdown and the current campaign, which celebrates the joy of life and a sense of community in every everyday moment. Rotkäppchen's PR activities are managed by Ogilvy Public Relations in Düsseldorf.
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