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← Back to IdeasDaniel Fisher appointed Global CCO of INGO the agency – Nicolás López Bravo and Fernando Montero take over the creative leadership of INGO Hamburg.
London /Hamburg, July 23, 2024 – Daniel Fisher is the new Global Chief Creative Officer of INGO the agency. He recently ranked the number 1 Executive Creative Director in Europe and the UK by The One Club and has been in the top 10 ECDs in the world several times. In his new role, he will be responsible for increasing the creative output of the creative boutique's offices in Stockholm, Hamburg and Zurich.
Since 2019, Daniel has steered the creative output for Ogilvy’s global Unilever business, which includes iconic brands such as Ponds, Hellmann’s and Dove – one of the network’s most celebrated and longest standing clients. Last month, Unilever was named Creative Marketer of the Year at the 2024 Cannes Lions International Festival of Creativity, an accolade presented to a marketer that has amassed a body of iconic, Lion-winning work over a sustained period. Under his leadership, the Ogilvy network has produced innovative, highly effective, and ground-breaking creative work for Dove, including global campaigns from “Reverse Selfie,” “Toxic Influence” and the Emmy-nominated “Cost of Beauty” to the multiple Cannes Grands Prix winning “Courage is Beautiful” and “Turn Your Back.” In 2022, Ogilvy was awarded the prestigious One Show Penta Pencil for their sustained creative track record on Dove, whilst in 2023 they were given the Collaboration Black Pencil at D&AD. Fisher will continue to be involved with Ogilvy’s Unilever business through a transition period.
The successful creative duo Nicolás López Bravo and Fernando Montero will take over the creative leadership of the Hamburg office of INGO the agency. Both joined the wholly-owned subsidiary of Ogilvy Group Germany from Memac Ogilvy in October 2021 and have played a key role in the success of INGO Hamburg with award-winning work such as “Buy with Your Time”, “Proudly Second Best” and “Guilty Pets” for IKEA and “Art of Trending” for WAI.
“It is part of Ogilvy's culture to promote our own talents,” said Chris Jungjohann, CEO of Ogilvy Group Germany. “Nicolás and Fernando have proven their creative excellence and leadership qualities many times over. They know the team and inspire national and international clients with their work. They enjoy our fullest confidence to successfully lead INGO Hamburg as a creative hotshop."
“Being able to take over the creative management of INGO Hamburg is a unique opportunity that honors and recognizes our work over the past few years. It is based on the trust we have built with our clients, partners, teams and everyone we work with every day around the world,” said Nicolás López Bravo and Fernando Montero. “The appointment of Daniel Fisher as Global CCO of INGO is a huge motivation for us. We look forward to learning from and working with one of the most successful creatives in the world,” the creative duo continued.
The new leadership duo at INGO Hamburg will report directly into Ogilvy Group Germany's Board. They will work creatively with Daniel Fisher, the new global Chief Creative Officer at INGO. They already know each other very well, having developed and implemented campaigns together for the client Unilever (Dove).
INGO, a creative boutique within Ogilvy’s global creative network, was founded in early 2011 with its first office in Stockholm. Since then, the agency has become one of the most creative in the world, successfully launching its second office, INGO Hamburg, in 2021 and recently expanded with an outpost in Zurich. With the speed and agility of a boutique agency and the support and proven expertise of Ogilvy’s global network, INGO is known for producing disruptive, cutting-edge, creative ideas that shape culture. Amongst their creative highlights are campaigns such as "The Swedish Number" for the Swedish Tourist Association, "The Moldy Whopper" for Burger King, and "Proudly Second Best" for IKEA.