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← Back to IdeasOgilvy Germany wins Vorwerk account and stages the global pre-annoucement of the new Thermomix® TM7
Frankfurt, 17 February 2025 – Ogilvy Group Germany wins Vorwerk International as a new client and develops the global launch of the eagerly awaited Thermomix® TM7. Following a successful pitch, Vorwerk International entrusts Ogilvy with the Marketing campaign for its flagship product. The first step is an impressive reveal film that showcases the extraordinary innovations of the TM7. The film is the centerpiece of the pre-announcement, the pre-order phase was initiated with the screening of the film on February 14, 2025. Deliveries will begin in the second week of April and will be fulfilled on a first-come, first-serve basis.
„Vorwerk and Thermomix® are absolute icons. Winning this global account is a huge success and underlines our position as one of the leading creative agencies in Germany,” says Chris Jungjohann, CEO of Ogilvy Group Germany. „We are looking forward to helping shape Vorwerk’s success story and to providing creative support for the global product launch of the TM7. A big thank you goes to Matthias van der Donk and his team for their trust and the fantastic cooperation.”
The reveal film was created under the direction of Ogilvy in close collaboration with Ars Thanea and relies almost exclusively on CGI. „With the reveal film, we not only wanted to show the technological innovations of the TM7, but also strengthen the emotional connection to Thermomix® as the centerpiece of modern kitchens worldwide”, explains David Henkel, Client Service Director and Head of Operations & Delivery at Ogilvy. „The staging emphasizes the uniqueness of the TM7 and marks the appropriate starting signal for the new generation of Thermomix®.”
„Thermomix is for the ever-growing community the center of culinary inspiration and unmatched market leader in its category. The Thermomix® TM7 is another Revolution– Thermomix like never before“, emphasizes Matthias van der Donk, Senior Vice President Global Marketing at Vorwerk. „Ogilvy is the right creative partner for us to dive into the unique characteristics of a global direct selling brand and ignite global passion for the next Thermomix generation.”
The launch campaign will emphasize the unique advantages of the TM7 in several stages and inspire the existing Thermomix® community and new customers alike. The reveal film will be followed by further exciting campaign elements that will be unveiled over the coming weeks and months.
Vimeo-Link: https://youtu.be/sYyTH4rFuz0?si=bWH7LyMOOO4YINim
Landingpage: www.ThermomixTM7.com
The creators
Vorwerk International
Vorwerk Global Marketing: Enrica Vitale, Olga Zellbeck, Vera Feller, Stefanie Ender, Astrid Bifulco, Vera Casasempere Sanus
Matthias van der Donk, Senior Vice President Global Marketing & Culinary Digital
Ogilvy Group Germany
Strategy: Sandra Gutmann; Creation: Sebastiao Assis, Lars Huvart, Andrés Rincon, Holger Schupp, Patrick Willomitzer; Consulting: Kathleen Gebert, David Henkel; Production: Tanja Frohwerk, Tina Rentzsch, Marta Krol; New Business: Maximilian Weiß
ArsThanea, Warschau (Production & CGI Reveal-Video)
Production: Agnieszka Koterba, Marta Król; Studio: Jakub Grobelny, Paweł Jermak, Rafał Kidziński; CGI: Mateusz Bargiel, Kacper Kałużyński, Marcin Gibowski, Aleksander Majewski, Bartosz Lis, Łukasz Stolarski, Maciej Mizer, Martyna Nawrot-Gaworczyk
Post production, Localization: Hogarth
Press office Ogilvy
Ogilvy GmbH, Darmstädter Landstrasse 112, 60598 Frankfurt, Germany
Phone: +49 69 9622 500 23 | presse@ogilvy.com | LinkedIn: Ogilvy Group Germany
Press office Vorwerk Group
Vorwerk SE & Co. KG, Michael Weber Vice President Corporate Communications
Phone: +49 202 564-1247, E-Mail: presse@vorwerk.de