SLOS
← Back to IdeasSecret Lives of Singaporeans - Vol 45
With a line-up of concerts in 2024, how can brands find opportunities to enter the conversation? On local happenings, are brands able to tap on authentic experiences for engagement? How should brands react in a public backlash?
This week, Reagan Ng and Mellita Angga cover the sold-out Coldplay concert, Peace Centre’s demolition and Singaporeans' displeasure over SimplyGo.
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