The Cannes Lions International Festival of Creativity is one of the most prestigious events in our industry. It brings together top creative minds from around the world to showcase their work, share ideas, and inspire each other.

In 2024, Ogilvy will once again plan an exciting range of activities that are sure to inspire and captivate attendees. These will range from thought-provoking talks and workshops to moments to celebrate the unreasonable impact that our network's Borderless Creativity can deliver.

Below is a list of events Ogilvy will participate in and support throughout the week.

Monday, June 17

11:00 AM | Fast and Furious: How to Keep Up with Change without Losing Our Humanity
LBB Beach (Plage & Restaurant Croisette Beach, 65 Bd de la Croisette)

As change accelerates, flexibility has never been more important. However, that can also mean instability for employees or suppliers, so we want to talk to brands, agencies and prod cos about how they’re geared up for fleet-footed change and whether it’s possible to protect trust and relationships while racing ahead? Devika Bulchandani, Ogilvy’s Global CEO, joins other industry leaders—Tyler Turnbull, Global CEO of FCB, and Sir Martin Sorrell, Co-Founder of S4S Ventures—for a conversation moderated by Little Black Book founder & CEO, Matt Cooper. More info here.

11:45 AM-12:15 PM | Real Lessons from Real Beauty
Basement Stage, The Palais

Dove is one of Unilever’s three biggest brands, selling more than €5 billion worth of products every year. Ogilvy is proud of its role in helping to launch Dove’s “Real Beauty,” which marks its 20-year anniversary this year. You simply can’t think about Dove without thinking about The Campaign for Real Beauty. Real Beauty has become a social movement worth $7.3bn. So, what can you learn from Dove’s sustained success? Join LIONS Intelligence as it unpacks how Dove has maintained momentum and relevance by sensitively handling people’s stories and building allyship. More info here.

3:00-3:40 PM | How CeraVe Broke the Mold and Won the Super Bowl
Ogilvy Terrace (63 Bd de la Croisette)

As anyone who has watched the big game can attest, the Super Bowl is known for its abundance of celebrity cameos.  This year, a campaign featuring beloved actor Michael Cera, masquerading as the face of a dermatologist-developed skincare brand, shattered advertising norms. It rewrote the traditional Super Bowl playbook by embracing a bold influencer-led approach that leveraged the power of TikTok. Krystle Watler, Head of Creative Agency Partnerships at TikTok, will moderate a masterclass conversation with Adam Kornblum, Global Chief Creative of U.S. Brands at L’Oréal, and Charlotte Tansill, President of Ogilvy PR, Social, & Influence for North America, that will unpack how a conspiracy theory became one of buzziest moments from the big game and garnered over 9 billion impressions before the Super Bowl even kicked off – and did it all while educating and entertaining consumers along the way. They will discuss the build-up and reaction to one of the night's most talked about campaigns and how they orchestrated it all with an immersive, earned-first approach. RSVP here for this session, hosted by WPP Onefluence and Ogilvy PR North America.

Tuesday, June 18

11:00-11:40 AM | Putting on a New Hat Every Day: The Life of a Modern Marketer
Ogilvy Terrace (63 Bd de la Croisette)

A New Hat Every Day – The Life of a Modern Marketer

The world of marketing is becoming ever more complex and multifaceted.

Every day CMO’s face an array of challenges, from macroeconomic shifts, polarized social environments and the rise of AI to the ever-increasing need for active boardroom support and employee engagement. The modern marketer is required to wear multiple hats in order to stay on top of a rapidly developing landscape and capture opportunities at pace.

Ogilvy’s panel of leading marketers will share their insights on how they're navigating these challenges by leveraging creativity and engaging their customers, employees and board in new and exciting ways. 

12:00-12:45 PM | Ogilvy’s Liz Taylor Joins ADWEEK’s Chief Creative Officer Roundtable
Adweek House - 3.14 Rooftop adjacent to the Carlton

Ogilvy's Global Chief Creative Officer Liz Taylor joins a roundtable of Chief Creative Officers from various agencies who are setting a new standard for creative. ADWEEK’s Executive Editor, Jameson Fleming, will explore the state of creativity and how to inspire brands to buy bolder work. More info here.

2:00 PM | Inside the CeraVe Super Bowl Campaign
Brand Innovators Beach at Place la Mandala

CeraVe's Super Bowl campaign made headlines and was a smashing success for the brand. Go inside the campaign through an exclusive conversation with Adam Kornblum, Global Chief Creative of U.S. Brands of L'Oréal, and Charlotte Tansill, President-North America, Social, Influence, & PR of Ogilvy, and Jay Wolff, CRO, KERV.

3:15-3:45 PM | Inclusive Advertising Drives Sales: Debunking the "Woke Equals Broke" Delusion
Rotonde Stage, Rotonde

Ogilvy is a proud member of the Unstereotype Alliance, which will unveils ‘The Business Case for Progressive Advertising’ and lay to rest misconceptions that ‘woke equals broke’. In partnership with Oxford University’s Saïd Business School, Kantar, WARC and six of the world’s leading brands – including our partner Mondelēz International represented by Jon Halvorson SVP of Consumer Experience and Digital Commerce – the Unstereotype Alliance reveals an industry-first study that proves inclusive content drives sales. More info here.

Wednesday, June 19

11:00-11:40 AM | People Want a New Kind of Relationship – But Are Brands Ready?
Ogilvy Terrace (63 Bd de la Croisette)

People want to feel known and understood. They want their needs and desires anticipated, their questions and concerns met with care, and see an appreciation for the fact that life is full of variables influencing their decisions. Many marketers express a desire for this kind of relationship with their customers, but few actually put in the work to make things, well, work. Today’s brands can’t rely on managing customers but rather must invest in designing relationships with them if they want to establish meaningful, valuable connections.
 
Leading marketers will join Kent Wertime, Global CEO of Ogilvy One, and Roberto Fara, Global Creative Lead for Ogilvy One, in a conversation to share insights on how brands can create valuable relationships by design. They’ll reflect on what they've learned through crafting tailored experiences that are personal and authentic. They'll also address the critical and evolving role of creativity, data, and AI in designing these relationships and how they contribute to creating enduring value exchanges between customers and brands.

12:20-12:40 PM | Revolutionizing B2B Marketing
WPP Beach (Miramar Plage) 

Understanding how AI can identify, understand, influence, and reach B2B buyers is complex. Join Jonathan Adashek, IBM's Chief Communications Officer and SVP of Marketing and Communications, and Stephan Pretorius, WPP's Chief Technology Officer, as they explore the intersection of creativity, technology, and business and unpack how AI is the force multiplier across the marketing landscape. More info here.

11:30-12:00 PM | Redefining The Marketing Organization of The Future
LinkedIn Collective Studio (Carlton Cannes Hotel Rooftop)

Sweeping technological advancements and a rapidly changing macro environment have transformed how the marketing function must work. Marketing teams are required to be more agile, more socially aware and more accountable for driving business growth than ever before. As an industry, how do we restructure to meet these changes? How do we set our organizations up for success amid unprecedented talent challenges? How will we redefine the role of the modern CMO? A panel including Ogilvy New York President Darla Price and other marketing leaders discuss these hot topics. More info here.

12:40-1:00 PM | Refreshing the Next Generation
WPP Beach (Miramar Plage)

Manolo Arroyo, EVP and Global Chief Marketing Officer of The Coca-Cola Company, joins Laurent Ezekiel, CEO of WPP Open X and Chief Marketing Officer of WPP, to discuss how Coca-Cola is future-proofing marketing through connections, culture, and creativity. More info here.

1:40-2:00 PM | The Importance of Truth
WPP Beach (Miramar Plage)

Join Ogilvy's Global CEO, Devika Bulchandani, and Meredith Kopit Levien, CEO of The New York Times, for an insightful conversation about the importance of facts and trusted, independent journalism. More info here.

Thursday, June 20

10:00-10:30 AM | Redefining B2B Dynamics in the Creator Economy
LinkedIn Collective Studio (Carlton Cannes Hotel Rooftop)

The Creator Economy isn’t just for consumers or consumer brands anymore. Creators who develop platforms aimed at reaching professional audiences are gaining prominence, and B2B brands are taking note. Explore how these B2B creators and the brands that partner with them are rewriting the code for what “professional” looks like.

11:30 AM | Creativity for Change
WPP Beach (Miramar Plage)

Nobel Peace Prize winner and 2024 Cannes Lion Heart recipient Maria Ressa has bravely fought for press freedom. Maria talks to Ogilvy’s Global CEO, Devika Bulchandani about how we can harness the power of media and storytelling to create a positive impact on society.

12:40 PM | Reinventing Immersive Experiences
WPP Beach (Miramar Plage)

The Coca-Cola Company and L’Oréal are two brands that are redefining marketing by shaping and amplifying culture through immersive experiences. Hear from Coca-Cola's Islam Eldessouky and L'Oreal's Adam Kornblum on how the next generation of consumers requires cultural relevance and social experimentation. More info here.

12:30-1:00 PM | Hungry Dogs Run Faster: A Storytelling Masterclass with James Patterson
DeBussy Theatre

Prepare to be captivated by the world’s best-selling author, James Patterson. Patterson’s stories have kept readers on the edge of their seats for decades. But before becoming known for his page-turning thrillers (and being portrayed on “The Simpsons”!), Patterson honed his storytelling skills in the fast-paced world of advertising. In this masterclass, delve into the mind of a master storyteller and learn how his early career shaped his approach to crafting narratives that grab attention and leave a lasting impact. Patterson’s passion, drive, and work ethic are derived from guiding advice his grandmother gave him: “Hungry dogs run faster.” This is your chance to gain invaluable insights from one hungry dog. More info here.

WPP at Cannes Lions 2024

Check out everything that's happening at WPP Beach at this year's Cannes Lions here.