SLOS
← Back to IdeasSecret Lives of Singaporeans - Vol 36
Word-of-mouth is a double-edged sword. When digital content creators make allegations towards brands on social media, how should brands react and prevent the issue from escalating further? In each edition of Secret Lives, we’ll explore what Singaporeans talk about, search for, and read in the news.
This week, Joanne Hoe and Liming Yu dive into crisis mode for Chan Brothers, find opportunity at the Singapore Festival of Football and unpack what Twitter’s rebranding could mean for marketers.
Click here to read the latest issue.