SLOS
← Back to IdeasSecret Lives of Singaporeans - Vol 14
Singaporeans are not afraid to show their love for things that matter – from the largest 'live' NDP since COVID-19, to the much anticipated EPL and being internet warriors. This post-NDP week, we explore how these three topics have become a crucial part of Singaporeans' lives and what it means for brands in our tiny red dot.
In each edition of Secret Lives, we’ll explore what Singaporeans talk about, search about, and read in the news. This week, Timothy Tham, Natalie Goh and Joseph Tay talk about NDP, EPL and doxxing vs trendjacking.
Click here to read the latest issue.