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← Back to IdeasOgilvy Named 2024 Network of the Year by the Clio Awards
NEW YORK, NY, MAY 1, 2024 — On May 1 at the Clio Awards ceremony, Ogilvy was named the 2024 Network of the Year. In total, the network earned 92 Clios, including 2 Grand, 13 Gold, 33 Silver, 44 Bronze, and 37 Shortlist. It marked the second consecutive year that Ogilvy earned the Clios' Network of the Year honor.
"Winning Network of the Year at the Clios is an incredible feat. To do it back-to-back? That’s something special," said Global Chief Creative Officer Liz Taylor and Deputy Global Chief Creative Officer Joe Sciarrotta in a joint statement. "We’re truly in awe of the collective effort we’ve seen from everyone across the network that led us to earning this incredible honor. Over the past year or so, we’ve watched big ideas grow into undeniable ones, brought to life with incredible execution."
Two Ogilvy campaigns distinguished themselves by earning Grand Clio status. DAVID Madrid's “Breathe Through It” campaign for Halls won Grand in the Audio Craft – Copywriting category. The radio spot follows a young employee who mistakenly sends a chat to his work group which includes the boss, prompting a wave of anxious thoughts that they get through by breathing. Ogilvy Hong Kong also earned a Grand for its campaign “Undercover” for the organization Women Helping Women, in the Audio – Voice Activated Technologies category. Undercover is the first app specifically designed to detect domestic violence by recognizing the language used in abusive situations. Using AI, the app can determine if an incident is escalating and send an emergency alert to a pre-determined, trusted contact.
In addition to the 2 Grand Clios, 13 Ogilvy campaigns earned Clio Gold, including "Bread of the Nation" by Ogilvy Cape Town for Castle Lager in Direct – Experience/Activation; "Critics Welcome" by Ogilvy Chicago for the Chicago International Film Festival in Out of Home – Poster and Print & Out of Home – Copywriting; "ESCAPE" by Ogilvy Frankfurt for Deutsche Bahn in Film – 30 Seconds and Under; "Say Maaate" by Ogilvy UK for Mayor of London in Out of Home – Billboard; "Magic Audios" by Ogilvy São Paulo for Coca-Cola in Digital/Mobile – Voice Activated; "Mission: Whopper" by DAVID São Paulo for Burger King in Branded Entertainment - Games; "Proudly Second Best" by DAVID Madrid & INGO Hamburg for IKEA in Film – 30 Seconds and Under and Out of Home – Poster as well as in Print; "The Cost of Beauty" by Ogilvy UK for Dove in Fashion & Beauty - Fashion & Beauty; and "Unofficial Goals" by DAVID Bogota for Cerveza Aguila in Experience/Activation - Events.
About Ogilvy
Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across more than 120 offices spanning 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.
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