SLOS
← Back to IdeasSecret Lives of Singaporeans - Vol 19
How should brand play and be a part of culture?
In this issue, we touch on World Mental Health Day, how nostalgia can play into a shared generational memory as well as how brands can build on their equity by Reagan Ng Andrew Lim demonstrating their understanding and sensitivity to customers' needs and struggles.
In each edition of Secret Lives, we’ll explore what Singaporeans talk about, search about, and read in the news. This week, Reagan Ng and Andrew Lim talk about Singaporeans' mental health struggles, McDonald’s play at nostalgia and DPM Wong’s concerns.
Click here to read the latest issue.