SLOS
← Back to IdeasSecret Lives of Singaporeans - Vol 33
What do Taylor Swift, UOB’s marketers, and a Mothership article have in common? They’re all about playing to the right audience.
This week, Hakim AK and Glenda Tan take a look at National Stadium Gig Guides, UOB’s Taylor Swift pre-sale, and how Mothership became the #1 news source in Singapore.
Click here to read the latest issue