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← Back to IdeasSecret Lives of Singaporeans - Vol 16
Do you know what hype can bring for your brand? In this issue, we delve into how marketers and brands should navigate the bandwagon of artificial intelligence, McDonald’s Pokémon merchandise and Queen Elizabeth’s death, without receiving backlash.
In each edition of Secret Lives, we’ll explore what Singaporeans talk about, search about, and read in the news.
This week, Christina Wong and Yu Liming talk about service failure of AI, Pikachu carriers and trendjacking dos and don’ts.
Click here to read the latest issue.