SLOS
← Back to IdeasSecret Lives of Singaporeans - Vol 39
As F1 Singapore Grand Prix sets the stage for thrilling future events in Singapore, how can brands tap on similar events in a more meaningful way beyond typical trendjacking? In each edition of Secret Lives, we’ll explore what Singaporeans talk about, search for, and read in the news.
This week, Mellita Angga and Ng Sian Jhi look at how MINDEF takes swift actions in refuting falsehood claims, the ecosystem surrounding F1 & similar large-scale events, and how brands can do business with cost-conscious Singaporeans.
Click here to read the latest issue