SLOS
← Back to IdeasSecret Lives of Singaporeans - Vol 37
Is TikTok a must-have no matter who you are? Is Singapore’s wet market culture going to sustain the times to come? Can brands gaslight their consumers on social and get away with it?
In each edition of Secret Lives, we’ll explore what Singaporeans talk about, search for, and read in the news.
This week, Valerie Hum and Aditi Anand deep dive into understanding how presidential candidates have also turned to TikTok for broader appeal, opportunities for wet markets in today’s online shopping world, and how brands need to be careful about how they engage with their audience.
Click here to read the latest issue.