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← Back to IdeasSocial Paper - Live
COVID-19’s continued disruption of real-world routine has propelled the uptake of virtual-world solutions. As more of our daily life, work, school and leisure time takes place at home, people are exploring new ways to communicate. Live online content is a compelling alternative to in-person interaction. It’s a new and effective way to connect colleagues, friends and family, learn a new skill, secure advice from a trusted hairdresser or receive a doctor’s consult. As live video in particular continues to gain momentum, let’s explore the medium and the rich opportunities it presents for brands on social media.
Have a read on the topic in our latest Social Paper!
Feel free to contact us if you have any questions : terry.fouchy@ogilvy.com and leonard.dupray@ogilvy.com
Social Paper : Live - Download here