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← Back to IdeasBenoît de Fleurian on preventing anti-social behaviour
How can we stop people from engaging in anti-social behaviour?
That's not usually a question you'd ask someone from a marketing agency. But it's precisely the kind of problem that Benoît de Fleurian, my guest on this episode, likes helping his clients to solve.
Benoît is the Head of the Behavioural Science for Ogilvy Consulting in Paris. He's worked on campaigns to tackle childhood obesity, gambling and many other social challenges. Benoît produced this video for Ogilvy's Nudgestock Behavioural Science Festival: https://youtu.be/ORWSq36qFkQ?t=3468
In that, he explored how BeSci can help prevent public urination. The creative way he approached that problem is an excellent example of how BeSci can be used for Compliance purposes.
We also went on to explore some of the other BeSci projects he's been involved in, including work with the Gates Foundation and on helping children to eat more healthily.
LISTEN TO THE PODCAST HERE