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← Back to IdeasFanny Camus-Tournier : « Planning is a bit like patient zero in campaigns» - Influencia
On the occasion of the release of our magazine number 35 "Inspirations 2021", INfluencia launches a new podcast. Each week, a member of the Strategic Planning Collective (SPC) will answer two questions: "What are the big questions that brands are asking themselves and that they will have to answer in the years to come? "At a time of unprecedented crisis management and day-to-day operations, how is planning useful, even essential? The floor today is given to Fanny Camus-Tournier, Chief Strategy Officer, Ogilvy Paris and member of the CPS.
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Source : www.influencia.net