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← Back to IdeasLéo Bruand appointed Consulting Director at Ogilvy Consulting.
Ogilvy Paris is proud to announce the appointment of Léo Bruand as Consulting Director at Ogilvy Consulting, Paris.
Léo joined Ogilvy Consulting after obtaining a university degree in social and human sciences research. At the crossroads of consulting and strategic planning, behavioral sciences and marketing, he applies his multidisciplinary approach to a variety of brand strategy, communication and social impact issues. Léo began his career working with SNCF on several strategic behavior change projects. He subsequently developed his expertise in social change with brands and institutions such as Mondelez, BNP Paribas, Sodexo Guinness and the Bill & Melinda Gates Foundation, providing innovative solutions to issues as diverse as men's mental health, skin cancer and malnutrition in developing countries.
Léo also has a wide range of experience in brand strategy and communications - from the creation of Raisons d'être and brand platforms for numerous players such as Welcome to the Jungle, but also hotel groups, wine houses and FinTech players, to 360° strategic planning for Decathlon as part of its partnership with Paris 2024.
Léo is a graduate of the Sorbonne, MIT Sloan in Design Thinking and holds a BA in Economics from the University of Poitiers and the University of Warsaw.
"Léo is the embodiment of what Ogilvy Consulting strives to bring to its clients, namely the perfect balance between rigor and creativity, between science and intuition. His appointment is the logical consequence of the contribution he has been making for several months to the firm's new dynamism, particularly in the highly strategic field of social impact", says Benoit de Fleurian, Head of Consulting & Head of Social & Behaviour Change at Ogilvy Paris.