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← Back to IdeasOgilvy Paris and Grey Paris join forces
The alliance will be effective July 1, 2020, and Grey will retain its brand and draw on Ogilvy's resources. The team will be integrated into Ogilvy's office on rue Marbeuf in Paris.
Ogilvy Paris and Grey Paris announce today a strategic alliance. The two agencies of the WPP group will remain affiliated to their respective international networks and will implement synergies for Grey's clients in order to boost the brand's development in France. The Grey team will join Ogilvy Paris and will now be able to draw on its communities of experts in Branding & Advertising, Consulting, Social, Customer Engagement & Commerce, PR & Influence and Production.
"We are very pleased to join forces with Grey's network with which Ogilvy has always had a great deal in common. We look forward to welcoming Romain and Régis, the two Creative Directors, whom we know well. We share their entrepreneurial spirit acquired over the last few years at Grey; a value we are keen to inspire at Ogilvy." explain Emmanuel Ferry and Matthieu Elkaim, Co-Presidents of Ogilvy Paris.
Régis Boulanger and Romain Repellin state: "We have always remained close to Ogilvy Paris and have closely followed the changes that have occurred over the past three years. The agency has been able to reinvent itself, modernize and adapt. We are very enthusiastic because this alliance will allow us to continue to grow our clients by bringing them all the existing expertise within Ogilvy Paris".
Mathieu Morgensztern, Country Manager WPP France adds: "This partnership perfectly illustrates the strength of the WPP model which, through its agility, allows us to imagine solutions to meet the current challenges brands are facing. This type of alliance is already at work in other countries. These alliances have proven their effectiveness. I wish the Grey teams every success in this new chapter of their history. »
About GREY PARIS
Grey Paris is part of the Global Grey Network, allowing the agency to combine an efficient local structure with the power of a global advertising networks. At Grey Paris, people are at the heart of both strategy and creativity. For us, this is the best way to create powerful and global campaigns, while building long lasting strong relationships with customers. The agency works with brands such as Findus, MAE, Loïc Raison, Wattwiller, GSK, HSBC, Candia, Aéroport Marseille Provence.