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← Back to IdeasReframe, Reimagine, Rewire: Unlocking Real Growth in the Next Era of Innovation
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Under the current macro background of the global market, the pace of economic recovery appears particularly slow and fraught with uncertainties. Consumer confidence has yet to fully recover, and market fluctuations bring unprecedented pressure to many brands and enterprises. Faced with such challenges, every brand needs a catalyst for real growth to drive the top line, which is not only a necessity for survival but also crucial for development. Therefore, they must demonstrate a more proactive stance, using wisdom and courage to blaze a trail to break the deadlock.
So, what will it take for companies to unlock real growth in an era when easy wins and cautious optimism simply won’t cut it? A fresh take on innovation. Experts from Ogilvy Consulting published "Reframe, Reimaginine, Rewire: Unlocking Real Growth in the Next Era of Innovation" analyzing the challenges facing the current market and introducinga formula for how innovation can drive real growth in 2024, and beyond.
― Firstly, understand the brand drivers of innovation to increase brand equity and top-line growth – how they have changed, what they are today and what will come next.
― Secondly, identify the right type of innovation for the problem your brand or business needs to solve – we identify three types of innovation to drive the top line.
― And lastly, apply the principles that will spark and sustain a culture of innovation throughout your organization, to generate new energy and engagement around it.
After going through the challenges of the first half of 2024, brands are entering the crucial period of the second half. To achieve sustainable growth, it is essential for brands and businesses to re-evaluate their innovation strategies, redefine their brand values, and tailor their innovation efforts to current market demands.
Click here to download the full report.