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← Back to IdeasSport: Our Common Language in a World Lost for Words
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Sport is a leveller. A conversation starter. A force for good. Billions of fans and millions of communities to be a part of worldwide.
In a world drowning in distractions, algorithms, and ad blockers, only sport commands the attention of billions in a single, unifying moment. Its power extends well beyond the stadium lights. It’s not just entertainment, it’s a universal opportunity that connects. Connecting communities to countries, fashion to fans, music to technology, and Inspires social change.
Our latest global report, “Sport: Our Common Language in a World Lost for Words”, looks at the power of sport as the common language in a fractured world, and what it means for fans, brands, and sport itself.
Inspiring Brands
Tap into the wider world of sports culture and its power away from the field of play. Tell stories. Engage with sports communities, conversations and creators. Look to sport partnerships for opportunities to lead culture, be a force for good and positively impact the world.
Inspiring Fans
Spectatorship is going to get a lot more interesting. Fan communities will have more influence than ever, consuming sport in new ways across an increasing number of channels, often two at a time. We’ll continue to witness innovation in blending the URL fan experience with the IRL one. The influence of star athletes will continue to rise, and their channels transformed into even stronger platforms.
Inspiring Sport
Heightened expectations. Invest in your brand. Be less rigid, more open, cover more topics. Prioritise fan experience and engagement. Understand the shift in athletes as brands, leverage the opportunity for partnership to drive growth and engagement. Sports are a lifestyle as well as a passion.
Click here to download the full report.