Ogilvy took top honors at the 2023 Effie Awards Greater China, earning the coveted Most Effective Agency Network of the Year title for the 5th time in the last 7 years. Ogilvy was also named 2nd Most Effective Agency Network of the Year at the Effie Auto Awards, which concluded on November 30th.

Recognized globally as one of the most highly coveted honors in the industry, the Effie Awards Greater China celebrate outstanding creative work based on marketing effectiveness. Accumulated points in the main awards competition and the Effie Auto Awards (a separate awards track that recognizes excellence in automotive marketing), contributed to Ogilvy winning the coveted Most Effective Agency Network of the Year accolade.

Overall, Ogilvy China won 5 Silver and 8 Bronze awards in the main Effie competition, and Ogilvy Shanghai was recognized in the Most Effective Agency Office of the Year rankings (2nd place). Our offices also excelled at the Effie Auto Awards, with Ogilvy Beijing recognized in the Most Effective Agency Office of the Year rankings (2nd place), followed by Ogilvy Shanghai in 3rd place, with teams taking home a total of 2 Silver and 5 Bronze trophies.

Following is Ogilvy's full awards list in both competitions:

MOST EFFECTIVE AGENCY NETWORK OF THE YEAR: Ogilvy

MOST EFFECTIVE AGENCY OFFICE:
2nd place — Ogilvy Shanghai

SILVER

Beverages - Non-Alcohol - Carbonated
Sprite (The Coca-Cola Company) — "Heat Happens – Don’t Lose to Heat" | Ogilvy Shanghai

Specific Audience - Youth Marketing
Sprite (The Coca-Cola Company) — "Heat Happens – Don’t Lose to Heat" | Ogilvy Shanghai

Sports Marketing Category - Current Events
Sprite (The Coca-Cola Company) — "Stay Cool When the World Cup Heats Up" | Ogilvy Shanghai

Sports Marketing Category - Brand Experience
Sprite (The Coca-Cola Company) — "Stay Cool When the World Cup Heats Up" | Ogilvy Shanghai

Business & Shopper Marketing - Challenger Brand Solution
Kirin Taiwan — "KIRIN Bar Beer" | Ogilvy Taipei

BRONZE

Beverages - Non-Alcohol - Carbonated
Coca-Cola — "Real Magic Lunar New Year" | Ogilvy Shanghai

Seasonal Marketing
Sprite (The Coca-Cola Company) — "Heat Happens – Don’t Lose to Heat" | Ogilvy Shanghai

Branded Content, Entertainment and Experience Marketing - Culture Marketing - Pop Culture
KFC — "KFC Lulala Land" | Ogilvy Shanghai

Targeted Holistic Marketing – Omnichannel Linkage
KFC — "KFC Lulala Land" | Ogilvy Shanghai

Influencer Marketing - Marketing Conversion
The Coca-Cola Company —  "Schweppes x Michelin: When Tech Empowers Social Retail" | Ogilvy Beijing

Consumer Electronics
Xiaomi Technology — "Xiaomi x Leica: China Through The Lens 2022" | Ogilvy Beijing

Branded Content, Entertainment and Experiential Marketing - Experiential Marketing - Live
IKEA Taiwan — "IKEA Couchella"｜Ogilvy Taipei

Business Achievement - Sustained Success
Kirin Taiwan — "KIRIN Bar Beer" | Ogilvy Taipei

Effie Auto Awards:

MOST EFFECTIVE AGENCY NETWORK
2nd place — Ogilvy

MOST EFFECTIVE AGENCY OFFICE
2nd place — Ogilvy Beijing
3rd place — Ogilvy Shanghai

SILVER

Corporate Reputation
Buick — "Buick Nail Clippers" | Ogilvy Shanghai

Gen Z Marketing
Mercedes-Benz — "Crashes And Collisions" Mercedes 1st Action Comedy Series | Ogilvy Beijing

BRONZE

Key Opinion Leader Marketing
Buick — "Buick GL8 Mid-Autumn Campaign" | Ogilvy Shanghai

Seasonal Marketing
Buick — "Buick Nail Clippers" | Ogilvy Shanghai

Brand Revitalization
BYD — "DENZA Brand Revitalization" - Ogilvy Beijing

Video Marketing - Long Form Video
Mercedes-Benz — "Mercedes-Benz 2022 New EQE Immersive Digital Launch" | Ogilvy Beijing

New Product/Service Promotion
Mercedes-Benz — "Mercedes-Benz 2022 New EQE Immersive Digital Launch" | Ogilvy Beijing

Being recognized as the Most Effective Agency Network of the Year for the third consecutive year demonstrates Ogilvy's long-standing commitment to creating impact with Borderless Creativity, which drives the growth of our clients' business and brand influence. We would like to thank our clients for their trust and cooperation, as well as our talented teams for their enthusiasm and hard work.