We are proud to have earned top honors at the 2022 Effie Awards Greater China, with Ogilvy named Most Effective Agency Network of the Year for the 4th time in the last 6 years, and Ogilvy Shanghai’s “Crazy Thursdays” campaign for KFC taking the prestigious Grand Effie. Ogilvy Beijing was also recognized Most Effective Agency of the Year, with Ogilvy Shanghai following closely in 2nd place.

Recognized globally as one of the most highly coveted honors in the industry, the Effie Awards Greater China celebrate outstanding creative work based on marketing effectiveness. Accumulated points in the main awards competition and the Automotive Marketing Effies (a separate awards track that recognizes excellence automotive marketing), contributed to Ogilvy winning the coveted Most Effective Agency Network of the Year accolade.

GRAND PRIX

Lauded by the jury for its “new way to touch and engage current TA emotionally in a very trendy way, allowing consumers to play”, KFC’s “Crazy Thursdays” campaign, produced by Ogilvy Shanghai, successfully turned a popular weekly flash promotion into an engine for long-lasting business growth by engaging fried chicken lovers on social media in highly-interactive ways.

Overall, Ogilvy teams across Beijing, Shanghai and Taipei took home 1 Grand Effie, 4 Gold, 8 Silver and 11 Bronze trophies. Following is Ogilvy's full awards list:

MOST EFFECTIVE AGENCY NETWORK OF THE YEAR: Ogilvy

MOST EFFECTIVE AGENCY OFFICE OF THE YEAR:
1st place — Ogilvy Beijing
2nd place — Ogilvy Shanghai

GRAND PRIX
KFC — “Crazy Thursdays” | Ogilvy Shanghai

GOLD

Agriculture, Industry and Construction
TAYA Electric Wire & Cable Taiwan — “Transparent Living” | Ogilvy Taipei

Short Video Marketing – Branded Content
Beijing Aita Animal Protection Foundation — “Pet Mobile Stall”｜ Ogilvy Beijing

Sports Marketing – Brand Integration and Sports Collaboration
SAP — “The Sound of Legends” | Ogilvy Beijing

SILVER

Small Budget
IKEA — “Dollar Catalogue” | Ogilvy Taipei

Beverages – Non-Alcohol
Coca-Cola — “Real Magic Lunar New Year” | Ogilvy Shanghai

Community Engagement – Product
KFC — “Crazy Thursdays” | Ogilvy Shanghai

Automotive Brands
Mercedes-Benz — “Speeding into Bilibili” | Ogilvy Beijing

Social Media Marketing
Mercedes-Benz — “Speeding into Bilibili” | Ogilvy Beijing

Gen Z Marketing
Mercedes-Benz — “The First” | Ogilvy Beijing

She Marketing
Mercedes-Benz — “She’s Mercedes” | Ogilvy Beijing

Positive Change – Environmental Good
Mercedes-Benz — “Quinoa and Ecological Protection Project” | Ogilvy Beijing

BRONZE

Cultural Marketing – Traditional Culture
Coca-Cola — “Real Magic Lunar New Year” | Ogilvy Shanghai

Omnichannel Marketing
Coca-Cola — “Real Magic Lunar New Year” | Ogilvy Shanghai

eCommerce
Tmall — 618 Campaign | Ogilvy Shanghai

Food & Beverage
KFC — “Crazy Thursdays” | Ogilvy Shanghai

Social Media Marketing – Product
KFC — “Crazy Thursdays” | Ogilvy Shanghai

Brand Revitalization
Nutrilite — “2022 Brand Rejuvenation Campaign” | Ogilvy Shanghai

Social Good: Non-Profit
Beijing Aita Animal Protection Foundation — “Pet Mobile Stall”｜ Ogilvy Beijing

After Service
Mercedes-Benz — Gaode Custom Navigation Campaign | Ogilvy Beijing

Branded Content
Mercedes-Benz — “Speeding into Bilibili” | Ogilvy Beijing

Automotive Brands
Mercedes-Benz — “All In, All New” | Ogilvy Beijing

Positive Change – Social Good
Jaguar Land Rover — “The Choice” | Ogilvy Beijing
 

Earning the “Most Effective Agency Network of the Year” and “Most Effective Agency Office of the Year” accolades for the second consecutive year exemplifies our commitment to Borderless Creativity, with creative solutions that drove significant brand and sales impact across categories for our clients in Greater China. Thank you to our clients for their continued trust and partnership, and congratulations to all teams involved in this successful performance.