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← Back to IdeasEmpathy Earns Brand Love
As AI and other advanced technologies open new possibilities for building brand devotion, placing experience at the core becomes increasingly important. The modern consumer seeks more than just a product; they desire a brand experience that resonates with their emotions, reflects their values, and reinforces their personal identity.
For Chinese brands aiming to achieve globalization, it’s not just about products and services—it’s about understanding and empathizing with culture and emotions. By learning from the successes of international brands, Chinese brands can earn consumer trust and discover their own loyalty trends in the global market.
The report TRENDS 2025: EMPATHY EARNS BRAND LOVE from The Lacek Group, an Ogilvy One Company, outlines five key loyalty trends for brands in 2024.
If you’re looking for report details, please click Here to download your copy of the full report.
01 Wellness will win
Wellness has a broad scope, brands that find ways to offer connections to unique wellness-focused experiences, partners, or rewards will bank some valuable brand love.
02 AI tools will be central to customer experience and loyalty strategies
AI can help you combine time-tested loyalty strategies, such as personalization and gamification, creating a synergy that accelerates brand love.
03 Brands will embrace cost-conscious loyalty strategies
Brands, like consumers, are focused on maximizing value. Strategic investments in programs that bring new opportunities for both brands and consumers are a win-win.
04 Even if TikTok is banned, its influence will continue to dominate
Creating memorable, shareable moments that connect with popular trends can help brands break through in today's noisy marketplace. Explore how brands can use fast-paced, nontraditional platforms to intrigue and entertain new audiences.
05 The key will be keeping it all human-centered
Unique brand experiences can reach customers in unexpected places. Consider all the touch points along your customers’ journeys and explore how in-person experiences can be leveraged to cultivate brand enthusiasm.
Conclusion
Looking ahead to 2025, brands need to continue exploring the dynamic landscape of ways to reach, engage, and inspire customers. New AI capabilities, careful assessments of loyalty value propositions, and even TikTok’s influencer culture can help brands forge strong, lasting, and mutually beneficial relationships with customers.
However, it’s important to remember that technology is just a tool to foster the emotional connections that underpin brand devotion, aiming for a more dynamic balance between experimenting with innovative tech capabilities and keeping it all human-centered, is the key for Chinese brands to consider throughout their entire globalization journey.
If you’re looking for report details, please click Here to download your copy of the full report.