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← Back to IdeasWPP acquires award-winning agency New Commercial Arts
It's official! We have a new CEO. Following WPP’s inspired acquisition of the award-winning agency New Commercial Arts. NCA will sit alongside Ogilvy UK and their founder and CEO James Murphy, will lead both agencies as CEO Ogilvy Group UK.
Welcome James Murphy! An exciting new chapter for all. Read more in the Financial Times and marketing trades including Campaign UK, Creative Salon Worldwide and LBBonline - Little Black Book.
Mark Read, CEO of WPP: “NCA is one of the UK’s most exciting new agencies with a great team, an impressive roster of clients and a track record of elevating beloved British brands. Its capabilities and client base make NCA highly complementary to Ogilvy; bringing together these two very successful agencies will drive growth both for our clients and our own UK business.”
James Murphy, co-founder and CEO of NCA and incoming CEO of Ogilvy Group UK: “Ogilvy is rightly recognised as the world’s pre-eminent creative network, and to be joining with the remit to unlock our collective potential in the UK market is irresistible. For our team and our clients this will be a game-changer in what we can bring to their careers and their brands. Plugging into Ogilvy and WPP’s network will give us access to data and AI tools at scale through WPP Open and to a broad set of Ogilvy capabilities that were simply out of our reach as an independent – from influencer marketing, PR, CRM, commerce and service design to business transformation and brand innovation through Ogilvy Consulting.”