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← Back to IdeasHere’s how Relate got us talking about sex in later life
Ogilvy PR won the ‘Corporate social responsibility’ at The Drum Awards for PR 2021 with its ‘Joy of sex in later life’ campaign for Relate. Here, the Ogilvy team behind the winning entry reveal the secrets of this successful project...
Your grandparents might be doing it right now. Your Auntie and Uncle. Your neighbours too. Not only are they being intimate and having sex, they are loving it.
But 80% of us in the UK don’t want to talk about sex and intimacy in later life. We prefer to think that older people simply aren’t ‘doing it’. But what if that was you? How would you feel?
The brief was simple. How can we get the media and the nation talking about sex and intimacy in later life?
Explore the creative concept, the strategy, the epic results achieved and how Ogilvy worked with Rankin to bring it to life via The Drum article here.
This project was a winner at The Drum Awards for PR 2021.