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← Back to IdeasPatient-Centric Marketing: Leveraging Empathy and Data to Improve Care
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Patient-centered marketing strategies benefit brands and patients alike, but this high-stakes sector requires careful attention to logistics, privacy, empathy, and trust. "Patient Centric Marketing: Leveraging Empathy and Data to Improve Care", a new whitepaper by Ogilvy, Oracle, and APACMed, shows brands how to improve outcomes through marketing.
Many patients have shifted their care journey online: it is estimated that 50% of patients will use digital health tools and about 91% of consumers would use digital health services if the costs were covered by an employer or insurance provider, creating huge potential to tap into data to improve care. As a result, more digital disruptors succeed in healthcare, better service experiences are on offer, and patient expectations of healthcare are on the rise.
Patient-centric marketing can increase access to care for more consumers and patients, address the right physicians at the right time with what matters to their patient, and empower your sales force with patient insights. Success will follow for those brands who communicate in the context of customised local knowledge, empowered communities, and empathetic care. The best outcomes happen when patients are at the core of every decision.
Download the full report now to discover the four steps for activating patient-centric marketing, and learn:
- How to use patient journeys
- How you can augment existing patient behaviors
- Why a customer data platform is essential