Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy in 1948. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 17 markets in Asia-Pacific.
Our Capabilities
In 1948, David Ogilvy founded an advertising agency. We continue that legacy today as the world around us rapidly changes. The last decade has seen massive shifts in consumer behavior and preference. Amidst that, modern brands and businesses have to do more than simply conjure an image. They must make an impact. Brands today have a unique opportunity to deliver on that promise—one that lives through modern marketing at the intersection of creativity and effectiveness. Our experts are focused on their pursuit of delivering brand impact for our clients throughout the entire creative process, from strategy to execution.
Your company is successful. But is it a leader? Your brand has a purpose. But is it unique, impactful, and a driver of growth? For over a decade, Ogilvy Consulting has helped clients go beyond surface-level questions and to help them unearth previously hidden paths to success. Ogilvy Consulting puts brand at the core of the business model, and always begins with human insights to solve for every brand and business challenge. We help clients design growth answers for business and brands by unlocking insights for short- and long-term impact — with an unusual combination of rigor and creativity. We do this by through two core areas of focus – Business Transformation and Brand Innovation – and a series of award-winning specialty practices.
Consumers today expect brands to have their wellness in mind. That expectation extends to every brand—not just those who are considered traditional health & wellness brands. Ogilvy Health takes on the task of helping all brands and businesses make anything imaginable, in any market, under any timeline, with perspective from across the entire healthcare business landscape. A global network committed to sustainable impact and growth, Ogilvy Health offers clients the benefit of proximity to their local customers paired with scalable global capabilities. We work with a diverse set of partners and organizations to achieve healthcare marketing and business solutions, from pharma and biotech to medical centers and payers, to government health policy and consumer health & wellness.
Brands don’t command attention. They earn it. Through creative storytelling informed by data and fueled by technology, Ogilvy PR & Influence builds brands, protects reputations, and earns attention and influence for our clients. Our experts partner with modern legends, disruptors, and brands to drive value and impact across multiple dimensions in thrilling and unexpected ways. Ogilvy PR builds cultural relevance, delivers behavior-changing ideas, and creates movements...not moments. We do that in a variety of ways, from enhancing corporate reputation and building relevant communications strategies, through influencer marketing initiatives, building out media & newsroom capabilities, and much more.
In today's crowded landscape, relationships aren't something to be managed, but strategically designed. Brands must do more than show up. Across touchpoints—digital and physical—brands must craft experiences that resonate with people and result in the creation of a relationship. Ogilvy One creates brand, business, and customer value by designing personal, data-driven relationships at the intersection of creativity and technology—powered by AI. Relationship Design is Ogilvy’s approach that imbues the creation of all work across the services Ogilvy One provides. This expansive view enables us to center our approach to clients’ diverse needs and briefs for relationships and experience services, supported by 4,000 Ogilvy One practitioners and specialists globally, in all regions, operating in over 90 markets.
Our Team
Reed Collins
Chief Creative Officer, Ogilvy APAC
Very few Chief Creative Officers have had the opportunity or experience of having worked across five continents; Originally from Australia Reed Collins has been based in Hong Kong for the last 10 years and is responsible for the creative output of all the Ogilvy offices across APAC. Partnering closely with amazing clients at Coca-Cola, Mondelez, Spotify, Nestle, Ikea, Yum, Unilever, Telenor and Shiseido along the way.
Under his leadership, Ogilvy has earned Regional Network of the Year accolades at the One Show, Clios, LIA, D&AD, Cannes Lions and the Effie Awards over the last 5 years, including the first ever Cannes Lions Grand Prix (twice) for the nation of Pakistan in 2021. Reed was named 2023 APAC Creative Leader of the Year by Campaign Asia, and was the most awarded creative in the world back in 2001 for his Fox Sports campaign according to the Gunn Report.
With over 60 Cannes Lions (3 x Grand Prix), 64 One Show pencils (2 x Best of Show), 53 D&AD pencils (3 x Yellow) awarded across his career. He is also pretty chuffed that some of this work also features as part of the permanent collection at the MoMa NYC, serving as Jury President for Direct at Cannes Lions 2020/21 and was appointed to the International Board of the One Club for Creativity in 2022.
Sally Kissane
Chief Executive Officer, Ogilvy ANZ
In her 20-plus years at Ogilvy, Sally has led teams in both Australia and New York across Direct Marketing & CRM, Digital, Public Relations and Advertising, making her one of our industry’s most well-rounded leaders. After managing OgilvyOne in Sydney, Sally became a Joint Managing Director of Ogilvy Sydney before her promotion to CEO of Ogilvy Australia in 2021.
Beyond her proven track record leading successful client engagements, Sally’s achievements also include improving the wider advertising industry, from developing junior talent through Ogilvy’s Goliath Graduate program to holding agencies accountable on diversity and inclusion through initiatives such as Changing the Face.
Chris Reitermann
Chief Executive Officer, Ogilvy APAC & Greater China
Chris is Chief Executive Officer for the Ogilvy Group in APAC and Greater China, with responsibilities for the strategic development and daily operations of the agency across 17 markets. He is a member of Ogilvy’s Worldwide Executive Leadership Board and is also a Global Client Leader for WPP, overseeing global key client relationships across WPP.
In 2023, under Chris’s leadership, Ogilvy was named Campaign Asia-Pacific’s Greater China Creative, PR and Integrated Agency of the Year, and also won the prestigious Network of the Year recognition in APAC across the Creative and PR categories for the third consecutive year. In 2017, he was named Asia Pacific Agency Head of the Year. Ogilvy was the first agency in China to win a Grand Prix in Cannes and has been consistently one of the most awarded agencies in Asia.
Over the last two decades, Chris has held several senior management positions in various offices within the Ogilvy Group, running local offices, regional and worldwide clients and regional units such as Ogilvy & Mather Advertising.
Jiravara Virayavardhana
Chief Executive, Ogilvy Thailand
Jiravara first joined Ogilvy Thailand in 1995 and has been promoted to various senior positions including the Managing Director of Ogilvy Thailand in January 2016, after taking the role of Managing Director of Ogilvy Public Relations for the past 8 years. She has great experience in handling various blue chip international and local clients across industries, from consumer goods, food and nutrition, retail, health, beauty, fashion, and technology, as well as cooperation with large government agencies and NGOs. Throughout the past 27 years that she’s been with Ogilvy, she has demonstrated profound understanding of clients’ brands and businesses, along with the consumers’ wants and needs. She has always been able to use creativity, data, and technology to turn challenges into achievements - enabling phenomenal success and impact for the clients’ organizations, the people, and the society.
Jiravara is also a contributing writer for several leading Thai business and women’s lifestyle media and has published several books on personal development and leadership. She has frequently been invited by prominent media both local and international and appeared at high-profile industry events to share her deep insights on communication and management – from how to lead the organization through change for a leading technology media in Asia, to being hailed as a Women to Watch by a notable business and marketing media in Asia Pacific for her ability to lead and make waves in the communication industry. Apart from that, she regularly lectures on Modern Marketing, Personal Branding, and Crisis Management at universities across Thailand.
Kent Wertime
Chief Executive Officer,Ogilvy APAC / Global Chief Executive Officer, Ogilvy One
Kent co-leads the Asia-Pacific region for Ogilvy. He is responsible for the management of Ogilvy’s business in 35 offices across 17 markets in the region, with additional global responsibilities as the CEO of Ogilvy One.
Kent has lived and worked in Asia for thirty-four years. During that time, he has held various senior management positions in Hong Kong, Singapore, Tokyo and Bangkok. Kent joined Ogilvy in 1999 as CEO of OgilvyInteractive. In 2004, Kent was named President of OgilvyOne Asia. In 2009, Kent moved to Japan and took on the added responsibility as President of Ogilvy & Mather Japan. In 2010, he was promoted to Chief Operating Officer of Ogilvy Asia-Pacific, and in 2016 Kent was named co-CEO of Ogilvy Asia-Pacific.
Kent is an experienced writer, public speaker and university lecturer. Kent’s first book, Building Brands and Believers, was published in 2002 (John Wiley & Sons). In 2007, Kent co-authored DigiMarketing: The Essential Guide to New Media and Digital Marketing (John Wiley & Sons). His writing has appeared in The Asian Wall Street Journal, Media, Asiaweek, China Daily and Brand News.
Kent received his Bachelor of Arts from Haverford College.
Kunal Jeswani
Group Chief Executive Officer, Ogilvy Singapore & Malaysia
Kunal has been with Ogilvy since 2005. He is currently based in Singapore and is the Group CEO for Ogilvy Singapore & Malaysia.
Kunal has spent over two decades in the communications business working with a range of clients, including Unilever, Mondelez, Nestle, Vodafone, BMW, Pernod Ricard, The Tata Group, The ITC Group, Pringles, Changi Airport Group and SingTel. He has worked on integrated election campaigns for political parties in India and in Mauritius. He worked on building the Indian Premier League (IPL), managing all IPL communication over a period of eight years, and also led the campaign for the South Asia ICC Cricket World Cup.
Prior to his current role in Singapore & Malaysia, Kunal was the CEO of Ogilvy India from 2015 to 2022. Before that he was Chief Digital Officer and Country Head of OgilvyOne in India.
His passions include scuba diving, origami and teaching.
He also serves as a member of the Executive Committee of the AAMS, Singapore; and as a member of the Governing Council of his alma mater, MICA, Ahmedabad.
Hephzibah Pathak
Executive Chairperson, Ogilvy India
After nearly 30 years of stewarding many brands across clients, Hephzibah is now the Chief Steward of brand Ogilvy India. She took over as Executive Chairperson of Ogilvy India on 1st January 2024 - the first woman to lead the company in India, in 95 years of its existence.
Heps (as she is fondly known as) started her career in Clarion Advertising in 1993 and moved to Ogilvy in 1997. She has stayed there since because of its culture and has been in love with it. She has donned many roles over the years - from Client business leader to Mumbai Office head to Chief Client Officer, India. She became a member of the Ogilvy’s Indian board in 2012 and was promoted to Vice Chairperson in 2020.
She has been the most trusted partner for many of Ogilvy’s key clients and has played an integral role in creating category-defining transformative work on many of their brands. Her passion for clients, creative excellence, transformation and building people has seen her grow Ogilvy’s top businesses exponentially in the last 10 years. She has also richly contributed to many Ogilvy award wins over the years.
Importantly, Heps has been an inspiring mentor to many current leaders and emerging talent in Ogilvy India. She believes people are the heartbeat of a company and it is culture that keeps people energized and connected. She has devised and driven the ‘JUNO’ program for Ogilvy India. This program consciously nurtures next level women leaders in the company. She launched ‘Leadership Dialogues’, aimed at helping senior leaders develop their leadership skills. As part of her own development, she completed a year-long program at ‘Leadership that Works - Coaching for Transformation’ and is a certified International Coach for Transformation.
In her new role as Executive Chairperson, she will lead and drive the overall strategic direction, growth, and transformation agenda of the company. Her ambition for the company is to keep the ‘creative’ culture burning and continue to innovate & accelerate its offering.
At an industry level, she has been a jury member of numerous awards in India and internationally. She was Jury President for Creative Effectiveness at the Lynx 2016 Awards (MENA region). She was a committee member of the Advertising Standards Council of India for 10 years.
She is now a part of the Meta India Client Council. She was recently honoured as the 2nd most Influential Woman in Media, Marketing & Advertising in India by Impact. She was also recognised as a Future Female Icon by CNBC-TV18, for women who lead and create meaningful impact with their body of work.
Her integrity and love for clients’ businesses have turned many of them into her lifelong friends. She can talk about music and movies for hours. Maya Angelou’s words have been the guiding light for Hephzibah Pathak as she has navigated through advertising and life.
The quote that resonates most with her is, ‘Success is liking yourself, liking what you do and liking how you do it’.
VR Rajesh
Group Chief Executive Officer, Ogilvy India
VR Rajesh, currently Group CEO for Ogilvy India and a member of the board, is a true transformation officer, getting Ogilvy ready for the future. With more than two decades of experience, VR is known for his unwavering commitment to stay ahead of the curve in the ever-evolving advertising landscape.
VR's leadership style is characterized by empathy, curiosity, and a proactive approach. He believes in fostering a culture of continuous learning and inspires Ogilvy's teams with his infectious energy. His ability to adapt to change has played a crucial role in solidifying Ogilvy's position as an industry leader at the intersection of innovation and compassion.
Since joining Ogilvy in 2004, VR has worked across a diverse range of sectors, including FMCG, entertainment, home décor, banking, finance, auto, quick commerce, Edu tech, digital platforms, consumer durables, electricals, fintech, and commerce.
In 2018, he took the helm as the head of Ogilvy Mumbai, which is Ogilvy's largest advertising office in India. VR's hunger for doing different things led to him creating newer teams and avenues inside of Ogilvy and starting many transformative initiatives like the content unit, creative tech team, influence practice, and an experiential marketing team.
In 2022, he embraced the role of Group President, spearheading Ogilvy India's transformative agenda, and was elevated to Group CEO in 2024.
In this role, VR is driving Ogilvy India's future direction and accelerating Ogilvy India's core capabilities in Advertising, Health, PR, Consulting, and Experience.
He's not just an ad man; he's an adventurer preparing for his next trek, a cook whipping up meals that could feed a large crowd, and an actor who can seamlessly transition from the boardroom to the stage. And has immense love for farming and animals.
Yong Yuan
President, Ogilvy Advertising, China | President, Ogilvy Shanghai
Yong Yuan joined Ogilvy in 2011 and is currently the President of OgilvyShanghai, heading the office’s daily operations. In May 2022, he was named President of Ogilvy Advertising in China, working with leaders across offices to lead the transformation and growth of Ogilvy's largest business.
A seasoned advertising veteran with over 20 years of overseas and mainlandChina experience, Yong is a firm believer of the combined power of creativity and effectiveness. He is an active proponent of digital transformation and continuous innovation to help clients drive growth and elevate their brands.
Under his leadership, Ogilvy Shanghai has produced numerous award-winning campaigns, earning top honors at international awards shows suchas the Effie, One Show, Clio and Sabre Awards. Yong also puts a strongemphasis on cultivating talent to plan and execute global marketing campaigns for multinational and Chinese brands, demonstrating OgilvyShanghai’s ability to make brands matter through global work originating from China.
Born and raised in Shanghai, Yong is a Harvard Business School MBAgraduate. With an unbridled passion for the industry, he brings his contagious energy to everyone around him. He is an active follower of media trends, brand influence power and integrated communications. At the heart ofYong’s philosophy lies the belief that to make brands matter, we must first bean agency that matters.
Ab Gaur
Chief Executive Officer, Ogilvy One, APAC / Global Chief Data and Technology Officer, Ogilvy
Ab Gaur is Ogilvy One's Chief Executive Officer in APAC, and also serves as Ogilvy’s Chief Data and Technology Officer globally. Ab founded Verticurl as one of the world’s first fully focused marketing technology agencies in 2006 and quickly grew the company’s presence in more than 18 countries.
Pioneering the use of marketing technology to manage consumer experiences, Ab is responsible for defining and leading both Verticurl and Ogilvy’s technology vision, strategic expansion, and technology related commercial growth. His extensive experience in the field is widely recognized and respected through his consultation of many of the world’s top global multinational corporations.
Genevieve Tan
Vice President, Ogilvy One, APAC
Genevieve is the General Manager of Ogilvy One in APAC. She leads a team of over 250 members across the Asia Pacific region and is responsible for helping Global Fortune 500 companies maximize their investment in marketing technologies.
Genevieve lived and worked in Europe before joining Verticurl in 2011 as Group Account Director for Asia Pacific. With more than 18 years of experience in marketing and technology, Genevieve specializes in helping brands across industries with their go-to-market strategies–localizing strategies and adapting technology requirements based on consumer behavior and market trends in the culturally diverse Asia Pacific region. This also includes devising data, CRM loyalty and online-to-offline strategies, and connecting local social channels such as WeChat, WhatsApp, LINE, Zalo, Kakao and driving conversion on e-commerce platforms.
Her deep industry knowledge has made her an indispensable force in the marketing technology landscape. She is constantly pushing the boundaries of excellence and is committed to helping companies achieve unprecedented growth in the ever-evolving landscape of marketing technologies.
A certified Salesforce, Adobe Experience and Oracle Marketing Cloud expert, Genevieve has designed high-impact programs that have helped clients achieve over 200% revenue growth in six weeks and has been awarded the Verticurl CRM & Loyalty Marketing Agency Award.
Soames Hines
Chief Executive Officer, Ogilvy Vietnam
Soames took over as CEO of the Ogilvy Group in Vietnam in January 2020. Having started his career with Ogilvy London in 1982, Soames has over 40 years' experience in the marketing and communications industry. He has held Agency Management and Client CMO roles in Europe (London, Stockholm, Amsterdam) and the Asia Pacific region (Shanghai, Hong Kong, Singapore, and Vietnam). Most of this time with WPP agencies Ogilvy & Mather and J. Walter Thompson.
Prior to moving to Vietnam, Soames spent 12 years in Hong Kong where he focused on driving client growth across a portfolio of Ogilvy's global clients; Yum Brands, Kimberley-Clark, Nestle, Mondelez, and Danone.
In addition to being a trusted advisor to clients, Soames' current focus is on building culture and capability within Ogilvy Vietnam, as well as pioneering thought leadership in driving Brand Power through "M.A.D. Creativity" (Brand experiences that are more Meaningful, Accessible & Distinctive). Soames' vision for Ogilvy Vietnam is to help empower the next generation of hybrid and fluid marketing talent by making Ogilvy Vietnam the "Best Place to Work" for GenZ by 2025.
Elly Puyat
Chief Executive, Ogilvy Philippines
Elly Puyat has served as Chief Executive of the Ogilvy Group in Manila, Philippines since 2014. She is responsible for the performance of Ogilvy’s main offerings in the market such as Advertising, Public Relations, Experience and Health. She also oversees the different brands under the Ogilvy Group, namely Grey, SOHO Square, The & Partnership & Pulse Communications.
Elly has been with Ogilvy for over 23 years, building her career on one-to-one and digital marketing, for clients across the FMCG, banking, transportation, technology, and logistics categories. She notably established OgilvyOne businesses across the Philippines, Thailand, and Malaysia. As she evolved to more holistic offerings while still anchored on digital, she then moved to Singapore and then back to the Philippines, coming full circle in her Ogilvy journey.
In 2016, Elly pursued further studies with an Executive MBA program at the Berlin School of Creative Leadership. She holds a Bachelor of Science in Business Economics (with Dean’s Medal) from the University of the Philippines, Diliman (1996).
Sieg Penaverde
Group Chief Executive Officer, Ogilvy Indonesia
Sieg is Chief Executive Officer of the Ogilvy Group in Indonesia. In this role, he is responsible to help realize the growth ambitions of Ogilvy, Bates and SohoSquare. He leads key client relationships and works with the leadership team to continuously transform the agencies’ under his watch in a very dynamic market like Indonesia.
Sieg, a seasoned practitioner of modern marketing and a business transformation leader, took over the leadership of Ogilvy in Indonesia in 2022 as Group CEO. He joined Ogilvy in 2019 to help lead Bates and in 2021 was elevated to Group COO. Sieg is most proud of having built multi cultural and high performing teams in markets like the Philippines, Mexico, Japan and Indonesia. A wealth of experiences across cultures has allowed Sieg to effectively leverage powerful cultural truths in unearthing creative solutions fueled by data and technology.
Early on in his over 25 years of experience, Sieg has focused on both unearthing powerful ideas as well as ensuring that idea can travel. He is passionate about helping the best in people to surface and providing rising talent with the training and resources they need to thrive.
Daniel Lee
Chief Executive, Ogilvy Taiwan
Since 2016, Daniel has served as the Chief Executive of Ogilvy Taiwan, where he is responsible for the leadership and management of the group’s work and One Ogilvy integrated operations. Daniel has also served as Group Managing Director of Ogilvy Southeast China since 2010, providing integrated communication and marketing service to fulfill clients’ needs across Mainland China and Taiwan.
Daniel joined Ogilvy Taiwan in 1987, serving as an Account Executive. In 1994, he was promoted to Group Account Director, before being promoted to Deputy Managing Director in 2004. During his years in account servicing, Daniel has worked on a variety of local and international accounts, such as Kimberly Clark, Cerebos, Motorola, Taiwan Lottery, 7-Eleven and Hi Bank. In 2005, Daniel was promoted to Managing Director. In 2010, he was promoted to Group Managing Director, Southeast China. Daniel reveres the business philosophy of David Ogilvy: “We sell or else.” Daniel believes that great work will help a client sell. With his lead, Ogilvy Taiwan has continuously achieved multiple successful cases and received the most international creative awards of any agency in Greater China.
In 2006, Daniel was elected Chairman of the Association of Accredited Advertising Agents of Taiwan. Daniel was named the Best Executive Manager in 2008 and the Best Managing Director of an Advertising Agency in 2009. During his years of leadership, Ogilvy Taiwan has earned the region’s most creative awards.
Leeki Lee
Chief Executive Officer, Ogilvy Korea
Leeki Lee has served as CEO of Ogilvy Korea since 2021. In this role, he is responsible for key client management and the growth of the Advertising, Experience, and Health businesses.
Leeki joined Ogilvy in 2003 as Account Director and had managed Ogilvy Korea's advertising and digital division since 2015. Prior to Ogilvy, he worked 7 years at BBDO Korea and 2 years at DDB Korea.
He specializes in digital and traditional integration across global marketing communication spheres. With over 25 years of experience in multi-disciplinary top agencies, has carried out a diverse range of client categories such as CPG, tech, motor, and healthcare brands.
Leeki has served as key counsel in the Korea Advertising Association and jury member for the Korea Effie Awards since 2020.
Katryna Mojica
President, Ogilvy Advertising, APAC / Chief Executive Officer, Ogilvy Hong Kong
Kat is originally from the Philippines and leads Ogilvy in Hong Kong and Advertising in APAC. She is passionate about creativity and its ability to impact brands and businesses. She has worked on building a wide range of international and local brands across various industries including CPG, travel, retail and financial services.
She has held country leadership positions for Ogilvy & Mather since 2006. Ogilvy has consistently been the most internationally awarded creative company in Hong Kong. During her tenure, Ogilvy Indonesia won the first Cannes Lions in its 40-year history and the agency doubled its value in four years, In Vietnam, she drove digital acceleration and campaigns that led to social change, including an IPA-awarded campaign which influenced government legislation requiring the use of motorcycle helmets.
Kat loves travel, pop culture, and all things weird and wonderful.
Asim Naqvi
Chief Executive, Ogilvy Pakistan
As Chief Executive for Ogilvy Pakistan, Asim leads the operations of the agency and its growth. He is responsible for driving all aspects of Ogilvy’s business across our three offices in Pakistan, spanning advertising, digital, and shopper marketing.
Asim is an award-winning agency leader who takes great pride in building and nurturing talent. He also manages some of the key businesses directly, looking after their relationship management and strategic planning.
Asim has been with Ogilvy since 2009. In these years, he has helped Ogilvy become the largest and most effective agency in Pakistan, with 225+ people, 3 offices, and all agency clients leading in their categories.
Under his leadership, Ogilvy won Pakistan's first ever global recognitions of the highest level, such as the Best Creative Agency in Asia by Cannes Lions, Best Creative Agency in Asia by The One Show, Grand Prix at Cannes Lions (Not 1 but 2!), Sustainable Development Gold Lion at Cannes Lions, Gold at London International Awards, Special Sustainable Development Pencil at The One Show, and Carmentia Esteban Platinum Award at Tambuli Awards.
Ogilvy Pakistan is also among the most effective agencies in the world: #1 in Pakistan, #2 in Asia Pacific, and #4 in the world.
Asim has been part of the global and local Effie juries and the Asia Pacific Tambuli Awards jury. He is a member of Effie Pakistan’s steering committee. He has spoken about the great work of Ogilvy Pakistan at the International Advertising Association’s (IAA) global conference.
He is a regular speaker at industry events and universities. He also holds mentoring sessions across business schools in top cities in the country to coach the next generation of advertisers. This provides an impetus to Ogilvy Pakistan’s mentorship programme as well.
He is passionate about reading and painting.
Ichiro Ota
Chief Executive Officer, VML & Ogilvy Japan
Ichiro has 30 years of experience in Japan's advertising industry, both in domestic and international agencies. With a multi-dimensional background in nearly every category, including FMCG, Automotive, Sports, Alcohol, Telecom and more, his experience and understanding of responsibilities spans across every aspect of our business, from junior account management to his current position as a fearless leader and CEO.
Janet Tsai
Chief Communications Officer, Ogilvy APAC & China / Global Lead, Ogilvy China Brand Practice
Janet Tsai joined the Ogilvy Group in Taipei in 2001 and relocated to Shanghai in 2005.
Janet has extensive experience in practicing the brand building & positioning, issue & crisis management, and integrated content planning & implementation. She has/had served clients from the sectors of real-estate landmark, technology, finance, auto, entertainment, fashion and luxury.
Apart from her role in providing client service, Janet serves as Chief Communications Officer for Ogilvy APAC & China, responsible for promoting new offering and services, and showcasing the impact of borderless creativity to drive Ogilvy’s clients business growth. She is also the Global Lead of Ogilvy's China Brand Practice, a role in which she helps Chinese brands going global in the network develop impact-generating business strategies.
Emily Poon
President, Ogilvy PR, APAC
Emily is the Asia Pacific President of Ogilvy PR for 13 markets with 20 years of experience in corporate reputation, integrated marketing and strategic communications for local and multinational brands across diverse industry sectors.
Her 15-year long career at Ogilvy saw her rise up to become the youngest-ever head of Ogilvy Public Relations across Asia Pacific and Singapore’s business, in recognition of her effort in championing the pivotal role for PR in building brands. Emily is also a big believer of promoting Asia brands to the world, and bringing global brands to Asia Pacific. Under Emily’s leadership, she has steered Ogilvy to win the top PR, Influencer and Social Media Agency of the Year titles time after time since 2015. She was named Agency Head of the Year by PR Awards Asia in 2023 and was honored on Campaign Asia-Pacific’s 40 under 40 in 2018, where she stands among a list of outstanding leaders that champion change and progress.
Emily sits on the board of the Industry Advisory Council at the National University of Singapore and the AI Advisory Board for the Singapore Institute of Technology. A big advocate of DE&I, she is also a founding member of the Singapore Chapter for Global Women in PR. Emily graduated from the Singapore Management University with a Bachelor of Business Management, majoring in Marketing and Law. A mother of two, she is an avid wine connoisseur and loves spending time with her family whenever she can.
Arvind Srivastava
Chief Strategy Officer, Ogilvy APAC
Arvind has spent nearly two decades with Ogilvy in APAC, where he has worked across different markets and strategic planning roles. In his current role as Chief Strategy Officer for Ogilvy APAC, Arvind is responsible for overseeing the company’s strategy product across the region and delivering world-class, insights-driven creative solutions for new and prospective clients.
He has been Ogilvy’s Regional Planning Director for Nestlé and The Coca Cola Company, Group Chief Strategy Officer for Malaysia, Co-Head of Planning for the Delhi office and served a two-year stint as Chief Strategy Officer-Asia at Ogilvy’s second agency Bates CHI & Partners.
In 2016, he moved to China where he currently served as Chief Strategy Office of the Shanghai office, leading a modern strategy team of 50+ strategists that include eCommerce, data, social, CRM, connections and brand specialists.
In July 2019, he was promoted and given the additional responsibility of Head of Strategy-Advertising, Ogilvy Asia with a remit to work with strategy and creative teams across the region to interpret and drive advertising in the modern, data-led
digital age.
Arvind has led his teams to win every major effectiveness award including AMEs, Effies, WARC and the IPA. He has also served as a jury on some of these awards. He believes that effectiveness and creativity need to work in tandem—without one, the other is futile.
He started his Ogilvy career in India and credits it for his deep and abiding love for culture, creativity, fun and laughter at work, and for Ogilvy itself.
Christopher Brewer
President, Ogilvy Consulting, APAC / Vice President, Ogilvy One, APAC
Christopher is President of Ogilvy Consulting for APAC. In this role, he helps clients find new (and good) growth through Business Transformation and Innovation.
Chris has spent over 20 years in Europe, North America—and with 17 years in Asia, uniting talent to help clients identify growth opportunities and innovate solutions, new models, propositions to solve complex business issues. He advises business leaders and boards and has created transformational strategies for notable businesses, including Jardine Matheson, Mercedes, China Mobile, PVH, HSBC Private Banking, Marriott International, Huawei, Asia Miles, and AXA, which have resulted in palpable business outcomes and award-winning work that goes beyond theory to see real world impact.
In his role, Chris also leads Ogilvy’s patronage with MIT Center for Information Systems Research, which focuses on leading thinking and frameworks for business transformation, innovation and growth.
Pierre Robinet
President, Ogilvy Health, APAC
Pierre is a senior consultant with extensive experience in supporting global business in their marketing and business transformation, advising business leaders in leading the change and designing future ready, data-infused customer experiences and new business models.
Having worked across Europe, North America and Asia, Pierre has led global brand transformation agendas for AXA, MSD, Sanofi, Nestle, L’Oreal and co-founded the European Tech global conference Viva Technology in 2016 before joining Ogilvy to launch and structure Ogilvy Consulting in Asia. Starting with a specific remit on leading the Growth & Innovation practice for the region, Pierre was rapidly promoted to Managing Director of Ogilvy Consulting in Southeast Asia and contributed to establish Ogilvy Consulting as a key transformation partner in the region.
Fascinated by the rapid transformation of the Health and Wellness industry, Pierre is now the CEO of Ogilvy Health in APAC, leading the rapid growth of the Health offering with a wide range of marketing solutions including health marketing, data transformation, and patient digital experiences.
Pierre is also recognized as a thought leader in Singapore. He is the founder of Live With AI, a non-profit running advanced research on several topics such as the future of work, data privacy regulation, and new healthcare decentralized models. In this context, Pierre worked alongside Singapore officials, and its publication on the impact AI will have on the workforce and business models was recognized and published in the National AI Strategy of Singapore end of 2019.
Paolo Mercado
President, Ogilvy Consulting, APAC
Paolo is co-President for Ogilvy Consulting in APAC, leading Brand Innovation, Behavioral Science and Sustainability.
Paolo is a seasoned international marketing and advertising leader with close to 25 years of experience in the field. Paolo spent 12 years with Nestle in various local market and global roles including CMO for Nestle Philippines, CMO for Nestle China, and global communication and insight manager in Nestle’s global head office.
Prior to Nestle, Paolo worked in advertising for more than 12 years with the Publicis Group, where he progressed from strategic planning to country management and global account management in the Paris headquarters.
Throughout his career, Paolo has specialized deep expertise in the areas of consumer & shopper insight, creative communications, media strategy, digital marketing, strategic brand management, brand architecture, shopper marketing, design thinking and innovation management.
Paolo’s passion for consumer behavior stems from his psychology background and extensive research experience. He is also a graduate of the Berlin School of Creative Leadership executive MBA program where he graduated valedictorian in 2017 for his thesis on creative economy. He is a sought-after speaker and expert in Creative Economy Policy for inclusive development in emerging markets.
Sue Olivier
Chief Talent Officer, Ogilvy APAC
Sue is the Chief People Officer Officer for the Ogilvy Group in Asia Pacific, with responsibilities for talent development, learning and development, L&D, wellness, DEI and oversight on mobility, talent acquisition and compensation and benefits. Sue is the talent and HR business partner in the agency across 17 markets.
Almost three decades at Ogilvy, she spent the earlier part of her career as Business Director, working in 6 markets across multiple global businesses before transitioning into talent leadership for the region.
She creates and conducts leadership, senior and middle management training for Ogilvy and runs the prestigious 30 for 30 Women’s leadership program, now in its 6th year.
She has lived in Asia for over 20+ years.
Giri Jadhav
Chief Client Officer, Ogilvy APAC
Giri has been serving as Chief Client Officer for Ogilvy APAC since 2019. In this role, he is responsible for our key clients, leading client conversations and relationship, providing counsel for clients and client teams in markets, and working on creating impact on brands and business across markets.
Giri has been in the business of building brands in consumers' hearts for over 25 years. He has been a transformative leader who consistently challenges the status quo and is committed to delivering business growth and building sustainable teams.
Giri has had two stints at Ogilvy, panning over 25 years across disciplines and offices. In his first stint, Giri held leadership responsibilities across disciplines in India. He later relocated to Singapore to perform regional duties across key clients.
As the Global Leader of Cadbury, Giri led the team to win the 2022 Brand of the Year title for Cadbury and Marketer of the Year title for Mondelez at the APAC Effie awards. Under his leadership, the team won the Titanium Lion for Cadbury at the 2022 Cannes Lions.
Giri was also awarded APAC New Business Person of the Year in 2019 by Campaign.
Giri is a firm believer of continuous learning, having completed his Advanced Management Program from Wharton University. In 2022, he upgraded his skills with Digital Transformation at UC Berkley.
Giri is an avid F1 fan. A trained chef in Indian cuisine, he finds cooking destressing and enjoys travelling and exploring new cuisines and food cultures across the world.
Andy Kochar
Deputy Regional Chief Financial Officer, Ogilvy APAC
Andy Kochar currently serves as Deputy Regional Chief Financial Officer, Asia Pacific since 2014. In this role, Andy is a strategic business partner who oversees the financial and commercial operations in APAC.
Andy first joined Ogilvy in 2004 as the North America Controller for Ogilvy PR. He was promoted to North America CFO and then to Worldwide CFO of Ogilvy PR. He relocated to Hong Kong in 2014 to take on his current role and is now based in Singapore. Andy enjoys being a business partner to help the company grow its profit through commercial and operational initiatives.
Andy graduated with a Bachelor of Science from the Stern School of Business at New York University.
Andy’s passion are his 3 children and his love for flying. Andy is an accomplished pilot who learned to fly on the Cessna 172. Outside of his love for his family and flying, Andy is an all-out sports fan who continues to follow all his New York sports teams and of course his cricket team from India.
Ideas
careers
Who We Are
Ogilvy was founded in 1948 as one office. Today, we operate as a creative network in 132 locations across 83 countries. In the course of this growth, the world has become effectively unrecognizable from what it once was.
Ogilvy has been there every step of the way, shepherding the world’s most successful brands through the uncertainty and helping them adapt and stay relevant for the long-term.
We have succeeded because, despite the massive shifts that have occurred over the years, we have always operated in the way David Ogilvy envisioned. He created a corporate culture that deeply respected and cared about its people and its clients. We honor his legacy by operating with that same commitment.
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Diversity, Equity, and Inclusion
Gender empowerment and diversity features a significant priority in our DE&I ambitions across the region. 30for30 is our flagship initiative behind this ambition.
Through the program, we aim to provide a ladder of enablement by identifying, retaining and elevating female leaders who will help to grow our business. Our offer to participants:
> Deepen self-awareness.
> Clarify strengths, values and sense of purpose.
> Address self-limiting beliefs and derailing habits.
> Develop an authentic leadership style and personal brand.
> Create strong relationships - with fellow participants, coaches, sponsors and beyond.
> Build resilience and a sustainable way of working.
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If each of us hires people who are bigger than we are, we shall become a company of giants.
– David OgilvyAsia Young Lions
Young Lions are the mid-level rising stars across Expert Groups, Business Units and Enablement teams in our agency. The group was created to provide development opportunities (including training and workshops), to help sustain and support each other, share experiences, and work across boundaries in the network.
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Wellness
As part of our wellness program, Livewell@Ogilvy, we are working with 3 wellness partners to give employees a selection of options to take care of themselves—physically, mentally and spiritually. Some of our key partners include:
Human Edge
A data-driven and personalized Human Edge 2.0 program where employees can find out their health and wellness index, participate in the community channel and learn from experts in the webinars on how to perform better and be healthier.
SafeSpace
SafeSpace has a panel of therapists and experts that provides workshops and training in the topics of mental health, self-leadership, DEI and more.
Calm
Calm is the #1 app for sleep, meditation and relaxation. Our employees have access to all its music and audio content for sleep, meditation and relaxation—anywhere, anytime.
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Careers - Work With Us
At Ogilvy, creativity fuels everything we do. We are always looking for diverse talent to join our team and make our work richer. We want to hear from you.
Explore our current vacancies here.