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← Back to IdeasBuilding Trust in a World of One: A Guide to Navigating Privacy and Personalization for Banking and Financial Institutions in Indonesia
Indonesia is a vibrant market for BFSI brands, driven by a growing middle class and widespread smartphone use. Yet, traditional brands often fall short of the high expectations of digitally native consumers—especially Gen Z. This document provides a roadmap for BFSI brands to navigate this complex landscape by building trust, driving customer engagement, and unlocking the potential of personalized experiences while maintaining compliance.
This Document Explores:
- Bridging the Experience Gap: Understand the disconnect between conventional offerings and Gen Z’s demand for financial empowerment, seamless integration, transparency, simplicity, and shared values.
- Human-Centric Relationship Design: Leverage Ogilvy One’s data-driven methodology to create unique brand experiences, map customer journeys, and build lasting loyalty.
- Five Drivers of Financial Empowerment: Implement actionable strategies tailored to under-25 consumers—think local, get personal, keep it simple, plan strategically, and transform the experience.
- Navigating Regulations: Comply with OJK, GDPR, and PDP standards by balancing personalization with privacy through transparent practices and robust data management.
- Tech-Enabled Compliance: Use technology to unify customer data while embedding regulatory safeguards, enhancing both trust and personalization.
Download the report here