Insight into how to execute Influencer Marketing more effectively for B2B marketers all over the world.

“Morning After Island” and “The Innocent Eyes” earn Best of Discipline, leading Ogilvy’s performance of 205 total recognitions.

Reach the next level for your brand and increase sales and growth on one of the world's biggest e-commerce channels.

Social media has significantly enhanced the Super Bowl experience, playing a crucial role in brand campaigns from pre-game teasers to post-game buzz.…

Ten ways our human civilization will come to grips with the forecast it has unleashed.

What’s shaping Content & Channels, what’s emerging in Connected Commerce, and what’s shifting with Influence & Creators.

Why health and wellness brands should embrace the opportunities TikTok presents, and how they can take advantage of them.

The latest trends that will drive influencer marketing success in 2023 and beyond.

The following paper details the importance of search behavior and its implications for marketers.

It highlights that Google processes over 8.5…

Marketing must move from creating an image to helping brands make an impact on people, the planet, and performance.

It's time to move past personalization at scale. It's time for Affinity@Scale.

"The Age of the Super Reality" explores the concept of the metaverse, Web3, and immersive experiences. It discusses the potential of super realities…

A playbook for driving growth and resilience in the new business landscape.

On the backdrop of some major behavioral shifts, 7 social-led trends that will impact marketing over the next 12 months.

The following article explores the digital and social media strategies of successful beauty brands and the lessons that Consumer Packaged Goods (CPG)…

Social communities were once seen as the Holy Grail of digital marketing, but the changing algorithms and decreasing organic reach of social platforms…

The article "Hard Times Make Companies Stronger: How This Pandemic Made Our People More Resilient and Agile" highlights the transformative impact of…

The fashion industry needs to embrace social commerce to connect with the next generation of consumers, particularly Gen Z and Millennials. The COVID-…

Joining a new company can be like boarding a ship without knowing the destination or how to interact with the crew. However, onboarding doesn't have to…

The latest updates to Apple's operating systems prioritize privacy and data usage, driven by GDPR and ePrivacy Directive regulations. As concerns about…

Marketing transformation is crucial for businesses to adapt to changing consumer behavior and expectations, offering significant rewards such as…

Conversational Commerce (C-Commerce) is a solution to the challenges of traditional eCommerce.  

The pandemic accelerated the shift to digital…

Sustainability is a growing concern for consumers, and social media provides an effective platform for brands to communicate their sustainability…

This paper discusses the importance of diversity, equity, and inclusion (DEI) in creative agencies and the advertising industry. It highlights the lack…