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← Back to IdeasThe rebirth of social communities
Social communities were once seen as the Holy Grail of digital marketing, but the changing algorithms and decreasing organic reach of social platforms have made it challenging for brands to engage with their communities.
However, social communities still hold value in a crowded and sometimes toxic social media environment. They provide insights into customer preferences, increase customer retention and loyalty, improve brand reputation, decrease support costs, and offer a collaborative way of working.
As traditional social networking sites evolve, new community-focused platforms are emerging, catering to niche audiences and offering direct monetization opportunities. Patreon enables creators to develop a recurring income stream and build meaningful connections with their audience. Discord provides voice communication and multimedia platforms for digital communities.
OnlyFans allows content creators to monetize their work while engaging with their fanbase. Strava connects athletes and fitness enthusiasts in a social network dedicated to tracking activities and sharing performance metrics. Clubhouse is a social audio network where users can participate in conversations on various topics.
These platforms demonstrate the potential for brands to connect with individuals and cultivate meaningful communities.