Millions of taxpayers with revenue-generating side hustles are fueling the rapidly growing gig economy and redefining what it means to be a small business owner. To showcase the talent and creativity of these gig workers—and motivate them to take their gig to the next level — H&R Block created the 'Make It Legit' contest. To bring this initiative to life, H&R Block teamed up with the following three wildly creative content creators (including Pickle Pete) who have turned their unique passions into a legitimate business, by giving them the small business treatment complete with free business formation and tax prep services, in addition to a logo, tagline, and typeface.