H&R Block has launched its new platform with a number of humorous spots, including one for the Canadian broadcast of Super Bowl LVIII. "Life's Certainties" is brought to life across films, radio, social, and digital assets and creatively highlights the certainty inherent in H&R Block’s Maximum Refund Guarantee. The spots that make up the campaign depict a number of humorous “certainties” that people experience—like a long-lost father arriving just when you make it big, or forgetting to put your phone on silent at a critical moment—while highlighting the ultimate certainty that H&R Block will get Canadians the maximum tax refund, guaranteed.