Gamers are huge snackers, and Hellmann's is a snack's best friend. We wanted to celebrate this perfect partnership in a way that would get this traditionally cynical community excited. Food has been a core part of video games since the dawn of arcade, but in "next-gen" games it's more likely to be part of the scenery. It was time to bring the excitement of eating back for the modern gaming audience. ALL YOU CAN EAT is a custom multiplayer experience created on Fortnite, made from all the decorative food items found in the game's code. Players race against the clock to grab in-game mayo jars and eat the most to win. Launched at TwitchCon Europe - and one of the first custom Maps for Fortnite Chapter 5 - influencers, e-sports teams, professional and casual gamers around the world are (literally) eating the game and coming back hungry for more.
