To rebuild and grow their economy, Ukraine needs more than just donations. They need the longterm commitment of strong investors. Not sometime after the war, but now. So we proposed an integrated Campaign to the Ukrainian government to address the global financial community. The idea: Unlike countless charity-campaigns, we do not try to evoke sympathy. lnstead, we use clear, hard messages to draw investor's attention to the unique opportunities Ukraine has to offer. On our initiative, President Zelenskyy was invited to speak at the NYSE and ring the bell to symbolically open trade. Our offer: a website with hundreds of actual investment projects.