在Bilibili 14 周年生日之际,梅赛德斯-奔驰为好友送上魔性生日祝福。在 Z 世代扎堆的 B 站社区,奔驰用官方整活这种年轻人喜闻乐见的方式融入年轻圈层。随着 Z 世代在汽车行业的消费话语权凸显,B 站用户的兴趣点与汽车话题高度吻合,奥美北京助力奔驰,携 V-Class 车型致敬年轻人的生活方式,在汽车品牌纷纷进军 B 站的浪潮中,打造年轻会玩的品牌属性,进一步拉近奔驰和年轻人之间的距离。
专才
广告
团队
北京
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