The relaunch of a big brand! We developed Suchard into a rich and meaningful brand that is able to easily differentiate itself from the other dark players in the market. We target towards women 35 years and older who love the bitter taste of dark chocolate – no matter where in Austria. They enjoy their chocolate as a special form of me-time. We capture the moments of true pleasure – These are the moments that belong only to me. In which I am 100 % myself.
