Victories and setbacks are chapters, not endings.
To show their support to Team India at the Paris 2024 Olympic Games, athleisure brand JSW Group has teamed up with Ogilvy India to launch "Rukna Nahi Hai" (Never Stop). The campaign is centered around an impactful film featuring a cast of India's top competitors — including Neeraj Chopra, Manu Bhaker, and Manika Batra — capturing the athletes' unwavering dedication, their ability to push through challenges, and their refusal to be defined by victory or defeat.
