The never-say-die attitude of the CommBank Matildas is core to a rousing new integrated campaign, launched this week for Football Australia by Ogilvy Melbourne. Released just weeks prior to the FIFA Women’s World Cup kick-off in Australia and New Zealand, the new campaign "Til its Done" aims to rally support for the national football team in the lead-up to and during the hotly-anticipated global event, and beyond. Filmed in just one afternoon to fit within the grueling training regime of the team, the production and creatives worked closely with coaching staff to ensure the true essence of players was captured.