"The Spot" is not only a powerful art installation but an important message about skin sun safety. Developed and created by two Ogilvy creatives, Ogilvy Health, Glue Society and The Beautiful and Useful Studio and located on Tamarama beach in Bondi, Australia as part of the "Sculpture by the Sea" exhibition, the installation was a large, heavy-duty fabric depicting melanoma, and after exposure in the sun grew from 16 feet in size to over 65 feet while changing in size and shape, just as an unprotected melanoma would. "The Spot’s" message was further reinforced over the weekend with on-site free skin checks courtesy of not-for-profit Skin Check Champions, teamed with skin safety education and sampling through a partnership with La Roche-Posay.