Regular subbed use increases the risk of skin cancer by 60%, and the 3rd biggest cause of cancer in the UK is too much UV radiation. The Sunbeds Regulation Act of 2010 governs the use of sunbeds and the radiation exposure within, and a striking new campaign from Skin Cancer UK and Ogilvy Health UK exposes the legislation itself to the harmful radiation that a sunbed provides. The film features ex-sunbed user Ross Robinson, who has a lesion on his back from continued sunbed use, to deliver the message and urge people to sign a petition for change.