Soda fountains may be perceived as old fashioned, but Gen Z is leading a great comeback of this iconic way to get your Coca-Cola. ‘Real Refills’ is inspired by real people's genuine love for the Coke from soda fountains, and their propensity to fill up in a unique way. We created a campaign celebrating this behavior, based on videos of people from all over the globe proudly filming themselves refilling their Coke using weird objects. The campaign demonstrates that real lovers of Coke will do anything for its refreshing taste.