A new social media campaign for IKEA blends the power of language with the comfort and style of IKEA's products, inviting people to see how IKEA fits into their daily aspirations. By giving well-known idioms a playful twist, the campaign showcases how IKEA's products can help everyone live "likea" star, "likea" pro, and "likea" boss in every aspect of their life. "LIKEA" brings IKEA closer to people's life, reinforcing the brand's role in inspiring and empowering them to live their best life in every corner of their home.