A new social media campaign for IKEA blends the power of language with the comfort and style of IKEA's products, inviting people to see how IKEA fits into their daily aspirations. By giving well-known idioms a playful twist, the campaign showcases how IKEA's products can help everyone live "likea" star, "likea" pro, and "likea" boss in every aspect of their life. "LIKEA" brings IKEA closer to people's life, reinforcing the brand's role in inspiring and empowering them to live their best life in every corner of their home.
![LIKEA — IKEA Woman sitting on a comfy chair with text overlay "Chill likea VIP" with "likea" in yellow](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/WORK%201%20LEFT-Chill-out-like-a-VIP---EKOLSUND-1.jpg?itok=rjJuA7UC)
![LIKEA — IKEA Cat lying in a wooden indoor cat bed with text overlay "Comfy likea cloud" with "likea" in yellow](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/WORK%201%20RIGHT-Comfy-like-a-cloud---Utsad---3.jpg?itok=UVGuHTHk)
![LIKEA — IKEA Person mid air about to fall back first onto a bed. with text overlay "Float likea butterfly" with "likea" in yellow](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/WORK%202%20LEFT%20Float-like-a-butterfly---ANGLISJA---5.jpg?itok=eTcEclPa)
![LIKEA — IKEA Woman asleep on a couch with text overlay "Rest likea pro" with "likea" in yellow](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/WORK%202%20RIGHT%20Rest-like-a-pro---KIVIK---6.jpg?itok=tSDs-mFw)
![LIKEA — IKEA Woman asleep on an unmade bed with text overlay "sleep likea baby" with "likea" in yellow](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/WORK%203%20LEFT%20Sleep-like-a-baby---BLAVINDA---2_0.jpg?itok=_vP0FpL0)
![LIKEA — IKEA Woman working at a desk at home with text overlap "Study likea boss" with "likea" in yellow](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/WORK%203%20RIGHT%20Studyl-like-a-boss---PAHL---4.jpg?itok=LC0FFJRF)
![](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/WORK%203%20LEFT%20Sleep-like-a-baby---BLAVINDA---2.jpg?itok=IYW9uSsA)