Al-Futtaim IKEA designs furniture for people, though it often ends up being claimed by their beloved pets. So the brand decided to create a new pet collection, turning the tables with a playful twist: now, it’s time for humans to enjoy their pets' favorite items. In collaboration with Memac Ogilvy, Al-Futtaim IKEA introduces the new UTSÅDD pet collection through a clever campaign that highlights the universal truth of pets taking over our furniture. Now, it’s our turn to give them a taste of their own medicine.
![Time to Take What's Theirs — Al-Futtaim IKEA A man lying on the floor near a cat's water bowl, with the cat looking at hom](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/WORK%201.jpg?itok=7pp8DSzP)
![Time to Take What's Theirs — Al-Futtaim IKEA A woman lying on the floor on a pet pillow, her cat looking at her](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/WORK%202.jpg?itok=VYfQj8P2)
![Time to Take What's Theirs — Al-Futtaim IKEA A man lying on his back on a pet bed, his dog looking at him](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/WORK%203.jpg?itok=7B7kKv1W)