KFC Australia has unveiled a significant brand shift; a new philosophy representing a cultural evolution of the iconic brand leveraging the renowned 1950’s slogan "it’s finger lickin' good". The launch films urge us to go all in and celebrate life how it should be celebrated. KFC FLG will extend well beyond traditional advertising, encompassing sponsorships and collaborations, including one with an award-winning Australian artist and key sporting partnerships to further amplify the brand's presence.