To celebrate J.P. Wiser’s new partnership with the NHL, they invited Canadian hockey legends, Doug Gilmour and Ryan Smyth to a friendly-ish game of road hockey.  And let’s just say the competitive spirit was alive and well. Ogilvy Canada came up with the creative campaign, which included a 60-second film, a 30-second film, a 15-second cutdown and two 6-second bumpers, as well as a suite of social and digital assets featuring the NHL alumni.